Google Hangouts or Blab.im… Decisions…Decisions pt 1

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

It’s sleek. It’s what the cool kids are using or where they are hanging out. And who doesn’t want to be cool? Or better yet, who doesn’t want their brand to be cool?

The cool place seems to continuously move and well, if you blink twice it may have just relocated once again. Do you move or do you stay? Or just hang back to see where everyone goes next?

So you do it. You move right in to the latest platform. Testing it out. Inviting your friends. Listening to experts tell you why you should stay or jump ship to another one. You go from Vine, to Instagram to Meerkat and to Periscope.

While I love the viewpoints of those who really know the industry, those I consider way smarter than I; it is worth noting to the average user, you need to carefully evaluate all platforms to determine which to use to expand your brand.

I mean let’s think about it. Just when experts were trying to convince brands today’s viewers only want short videos, like on Vine or Instagram and longer videos on YouTube are falling out of style, in walks Meerkat and Periscope. Apparently we do have the capacity to watch video footage for longer than mere seconds after all. Perhaps it really is about the content being shared and if it appears of interest to the viewer within the first several seconds or minutes.

As we have seen, Periscope, a Twitter mobile application which allows users the ability to stream what is going on in their world for extended periods of time, was winning the attention of live streaming video platform fans. Then Blab.im appeared. I have seen people who normally spend their time on Periscope, practically live on Blab now. Minutes gone forever by the new platform. But it really isn’t a competitor to Periscope, but for Google Hangouts.

If social media were poker, Blab just upped the ante on Google with good cards in hand. Why not stream 4 different people together in large blocks on the screen and add instant messaging to the group video chat? Indeed, Blab is picking up where Google left off. However, for many, this is not a surprise. Failing to listen to complaints and suggestions from its users, perhaps Google is ok with a new platform coming on the block. But it is probably too soon to count out Google Hangouts. Blab still has some growing of their fan base and potentially new features to consider.

While I am impressed with the ease of use of the platform, I turned to colleagues from various groups online to hear their pros and cons on Blab and how they compared it to Google Hangouts.

Want to know what they said or what I think about the new platform?

Come back next week.

(Cue The Clash’s song, “Should I Stay or Should I Go”.)

Yep. You will need to come back next week to read my pros and cons and the thoughts of other expert social media users of the platform. You do not want to miss out what we have to share.

 

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will add you to next week’s post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

 

The End of an Era

Image from Creative Commons. Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL. 2015
Image from Creative Commons. Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL. 2015

Alas, after 11 judges, 13 years, 14 seasons, and 533 episodes the American Idol era has come to an end, but what’s been left behind is now a legacy. With some of the highest ratings on television Fox went on to create eight different American Idol spin-offs, an attraction at Disney’s Hollywood Studios, and influenced the start of many other singing competition shows, still going strong today. So, this begs the question: why end it?

The high ratings they once had were no longer there. The audience for American Idol had left. The ratings coming in the past few years were numbers expected for scripted once a week shows. However, this wouldn’t cut it for the money that’s put into such a production. Fox knew that its product was no longer in demand and did the smart thing.

In building your brand, you may find that a product does really well and becomes really high in demand, but then one day it isn’t anymore. What your brand does next is critical. There is the option to try and find a way to make the product better, and find out what is making the product a non-essential. If you come up empty be sure you’re not losing more than you’re making. If this is true for your brand start thinking of new ideas.

In Fox’s case with American Idol by the time their ratings started dropping the revised, better versions of their show were already out there like The Voice and America’s Got Talent.Almost every network has their own American Idol with a twist. The demand was no longer there. Despite losing what once were their two biggest shows last season (American Idol and Glee) Fox is looking forward with their fall schedule with shows Empire, who had record high ratings in their first season alone. With these new shows I have no doubt Fox will be back on top of the rating game in no time.

Do you think Fox could revive American Idol? Share your thoughts in a comment below. Your responses could be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Althea Tyrell is a communications assistant with Above Promotions Company. She is a student with the University of South Florida.

How to Sell Like Cookie on Fox’s Empire Show

Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox’s Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Millions of viewers tune into Fox’s new show Empire created by Lee Daniels and Danny Strong.

Each week, people are glued to the set. Some watch it for the relatable family drama or great soundtrack, other the business tenacity and some just for the all-star cast and guests that appear each week.

As an entrepreneur and marketer, it is easy to focus on how the Empire business and some of the challenges it faces can compare to real life. There is always an employee like, Becky, Gabourey Sidibe, who is outspoken, but knows her stuff; or like Anika, Grace Gealey, who will do anything to get ahead. And if you’re around long enough, you’ll find yourself running into a Cookie (Taraji P. Henson) or Lucious (Terrence Howard) if you are not them yourself.

With every broadcast of Empire, viewers are left talking about at least one big scene in the show. Well this week’s episode did not disappoint. Cookie stepping in for Lucious at the investor party was one of the most talked about scenes. The writing of her “impromptu” speech was spot on. Who wouldn’t want to invest in the company at that point? The speech she gave was composed extremely well. It had the five things in it we consider are vital to pitching your brand to potential clients or investors.

If you are wondering how to sell like Cookie, here are 5 things to keep in mind when pitching or selling like Cookie.

  1. Be authentic. When people buy your brand, they are buying you. You must remain true to the overall experience, work and outcome the stakeholders can expect to receive. If you are not a major corporation of 50 years, do not attempt to present your brand as such. Starting off with a false persona will always show during your pitch or during the evaluation of your brand.
  2. Tell a story the audience can relate to. Stories can cause the mind to be stimulated and makes it much easier for people to remember information being provided. Give them a good story that they can relate to and they will always remember it. Or at least during their evaluation phase.
  3. Skip the jargon. The new buzz words are great to mix in with the old ones, but if your presentation is based around how many of them you can use to sound professional, you will just end up sounding like a long, boring white paper or case study. If you are in front of your demographic, they more than likely already know you are an expert. It is your job to be sure they understand what you will do for them and not how good you can recite terminology.
  4. Show irresistible value. What makes your brand stand out from all the others? What skill set do you bring? What problem can you solve more efficiently than any competitor? Value is not just about a price point, it is about worth. What is it worth to your potential customers or investors to give you money?
  5. Close with suggestive next steps. By tying in the points above and letting them know how you can move forward in success with your brand, you can excite them about purchasing your brand or investing in it. Let them know what is needed to begin and suggest a timeline in getting started.

While every deal cannot be closed quickly, with a large sum or even at all, it helps to have a reference point before beginning your pitch or marketing efforts.

Be sure to practice these areas before a presentation. Organize your thoughts and deliver with confidence. One thing I always advise our clients during training sessions for the media or marketing is no one knows your brand better than you. This alone should give you the faith in your ability to nail what you are presenting.

What do you think? Are there any other areas we missed from Cookie’s speech? Even if you do not watch the show, Empire, what other things would you consider for pitching your brand?

Let us know your thoughts. They may be used in a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.