30 Days without a Facebook Fan Page Post

social media facebook test 30 day
social media facebook test 30 day
30-day Facebook Fan Page Test. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Truly, I didn’t plan for us to test, fast or boycott posting to our Facebook fan page for 30 days when we mapped out our editorial calendar at the beginning of the year. What started out from being busy with growth in our company, to realizing it isn’t our main stream of traffic for converting leads, it became a test.

What would happen after not posting for 30 days on our Fan Page? We had already begun looking at posting once a week or two weeks to focus on more niche social media efforts, but what would happen over a period of 30 days?

Well, nothing dramatic. However, we did fall out of love with it being our number one place to share content. Now to be clear, we are a B2B service company that works with B2C companies. I wouldn’t recommend a 30-day test, fast or boycott if you are a B2C. In fact, you need Facebook way more than a business similar to ours. We have not refrained from using Facebook for our clients. It’s just not our number one source any longer.

Here are three things that lead to us deciding to re-adjust our social media strategy.

  1. Scheduling posts. This feature has not worked properly in months for us as well as the clients we assist. We have been unable to schedule posts in advance. This works against our editorial calendar allowing us to focus on being social instead of stopping to post in the middle of the day. If you have followed our blog from the beginning, you know Scheduling is a big part of our recipe for social media success.
  2. The ever changing fan numbers. The new followers to fan page numbers never match. It contradicts what we are seeing in new likes versus noticeable declines in new followers. (Note: We do not purchase followers or likes.) The changes do not make sense without the supporting data from Facebook to clarify why there are changes.
  3. Our new projects from clients most fitting our desired demographics have come from word-of-mouth or niche media. While we obtain interest from people on social media, it has not lead to a significant number, nor in most cases, valid.

This topic isn’t new or innovative. However, it is helpful to those B2B companies teetering on whether to commit 100% of your marketing resources to a platform which may not yield the best results for new clients.

Yes. Social media is about being social. Yes. Social media is a great branding tool. However, your resource of time is limited. I encourage you to do testing with your brand to determine what is working and what is not.

What do you think? Have you refrained from posting to a social media platform for 30+ days to measure its effects?

Leave your comment below and it may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

How to Hijack a Hashtag Like a Boss!

Brands Hijack McDonald's #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL.
Brands Hijack McDonald’s #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL.

 

Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or takeover a current news topic for the purpose of marketing your brand or cause) a hashtag is not easy, but neither is social media. Many will and can take on sharing a popular hashtag with the hope of going viral. However, experts know most things posted by novices and even experts will not make it outside of their current active fan base, especially when the fan base is initially small with no engagement from  influencers. Often times the social share one does, will not be shared to the point of great success. To make matters worse, doing it wrong accomplishes viral status, but in negative ways. In fact, the real challenge of hijacking a hashtag is not being trolled after attempting to be relevant.

Now with that said, I know these little truths will not stop non-experts from trying to hijack a hashtag.

Truly the following tips are not just for making a slam dunk with hijacking a hashtag like a boss, but for being successful in getting your content shared online. Whenever items we share online for customers fall flat, I can 85% of the time tie it back to skipping one of the three principles below.

Generate good content. You cannot merely copy the original topic or post. You must create the series of clever words or images tying your brand to the hashtag. Remember the slam dunk Oreo made during the Super Bowl? Original good content for a current new story.

Be authentic. Imagine the National Rifle Association suddenly taking an interest in climate change or abortion rights. Some things just do not fit. People will not positively bite on your posts that are not authentic to your typical statements or mission. Be true to your voice and vision to dominate your real interests.

Stay relevant. Don’t pick topics not related to your industry. For instance, with McDonald’s #AllDayBreakfast, Denny’s and IHOP showed they were not impressed in a cheeky manner that had great publicity success. A plumber attempting to jump in and take over the interest of fans from either of these restaurants would more than likely be ignored or even worse trolled for attempting to jump into the mix.

While it is not easy to knock it out of the park on social media, you at least have access to news 24/7 to try, try, try again. (Please note: I would not recommend focusing only on pushing someone else’s story, but to make your own like a real boss.) Again, be prepared for backlash if you get it wrong.

So, are you ready to hijack a hashtag or two? Do you have a story to share on your past experience in doing so? Share your experience below and you could possibly be included in a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

Lessons for Businesses on the Confederate Flag

flag1

Amongst the growing debates over the removal of the Confederate flag it seems the real watershed moments happened  with a Tweet from Mitt Romney.

 

He trended for hours with the support of the Twitter-Verse after his tweet stating why the flag should be removed. Social media is once again being used as a tool to denounce a brand. In this case a flag from the past.

Following South Carolina’s governor, Nikki Haley, decision to remove the Confederate flag from the capitol, many big businesses decided to pull Confederate items from their shelves. Within one day Sears, Walmart, Ebay, Etsy, and Google made this defining change. Following, sales increased 5,000 percent on items with the Confederate flag on Amazon, but not long after they to removed these items as well.

In an interview with CNN Virginia governor, Ralph Northam, stated “The business community — they have a lot of say and power all over the country, whether it’s on religion or ethnicity or LGBT issues… When you’re running a business, you must have the doors open and welcome diversity.” The business community has spoken, despite the possible gain; they don’t want to be associated by something like the Confederate flag.

While discussing the Confederate Flag in 1863 at the Rebel congress in Richmond William Tappan Thompson, a newspaper editor who has often been quoted for the flag’s purpose, stated:

As a national emblem, it is significant of our higher cause, the cause of a superior race, and a higher civilization contending against ignorance, infidelity, and barbarism. Another merit in the new flag is that it bears no resemblance to the now infamous banner of the Yankee vandals.

Even if many see this flag as a part of history it is clear that to others it’s more than history, and many are coming around to see what is so offensive. Some are calling upon the flag as representing treason, while others are standing firm it is a matter of preserving the past.

Whether you own a business/brand big or small attention to the overall conversation must be made. This flag has been a reminder to many:

  • Core values of a brand are always under question;
  • Social media is an immediate sounding board to public opinion whether you like what is said or not;
  • Celebrating a past must be handled with care. People are looking ahead and many would prefer to deny any large issues exist today which are from the past.

What do you think about the recent conversation about the confederate flag and businesses? As a business owner would you consider displaying historical items which are offensive to many?

 

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Althea Tyrell is a communications assistant with Above Promotions Company. She is a student with the University of South Florida.