Twitter Storms from Last Night’s Debate: Save Sesame Street, KitchenAid and New Moderator

Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.
Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.
Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.

 

For a person who loves to study crisis communications, a Presidential debate is like Christmas in July. You know something will be said to irritate the public and given the ease of spreading messages over social media, one can expect a good meme or two from it. Surely a comment or two would come up about someone’s facial expressions in front of the camera or tone in their response.

Just as anticipated, last night’s first Presidential debate with President Obama and Governor Romney delivered a few items that just had to be highlighted today.

First, let’s talk about Sesame Street. Are Sunny Days really going away? Was anyone expecting to hear PBS would be on the chopping block to reduce the budget if Governor Mitt Romney is elected?

“I’m sorry, Jim, I’m going to stop the subsidy to PBS. I’m going to stop other things. I like PBS, I love Big Bird. Actually like you, too. But I’m not going to — I’m not going to keep on spending money on things to borrow money from China to pay for. That’s number one.” – Gov. Romney.

Within seconds Twitter and Facebook lit up with comments objecting to the statement and admittedly many were quite humorous. Thank goodness for the daylight and people who check facts. Unfortunately, the cut will only be $300 and $445 million dollars per Forbes magazine and would make for an interesting argument amongst economists on being a viable solution. However, for the true fans of the arts, children, PBS and the Corporation for Public Broadcasting (CPB), this deduction would still ruffle the feathers of Sesame Street followers.

But enough about Big Bird and the cartoons. Let’s move on to the moderator who appeared to lose favor with viewers.

Jim Lehrer Moderator for October 3, 2012 Presidential Debate. Photo By Pool-Michael Reynolds/AP. Above Promotions Company, Tampa, FL. 2012
Jim Lehrer Moderator for October 3, 2012 Presidential Debate. Photo By Pool-Michael Reynolds/AP/Yahoo. Above Promotions Company, Tampa, FL. 2012

In debating, there are rules and order. Many viewers took to social media to discuss the lack of control and questions posed during the debate by Jim Lehrer from PBS. Per the Washington Post:

“The tough assessments crossed party lines: Republican commentator Laura Ingraham wrote on Twitter that Lehrer seemed “a bit overwhelmed.” Comic and Democratic activist Bill Maher bluntly tweeted that “Lehrer sucked.””

A search on Twitter will lead you to some additional sentiments. In following a few trending hashtags, #essencedebate being one, many implied CNN’s Roland Martin would have been a better moderator, while media critic for the Tampa Bay Times, Eric Deggans seemed to also weigh in on the missteps of Lehrer on Facebook, “Much as I respect Jim Lehrer, also hated stuff like Dodd/Frank and Simpson/Bowles weren’t explained to viewers who aren’t policy wonks.”

It can only be assumed that the next moderator, Martha Raddatz, Senior Foreign Affairs Correspondent at ABC News will be practicing for the October 11th debate along with Vice President Biden and Congressman Ryan.

But at least Lehrer remained respectful and didn’t offend the President, unlike KitchenAid.

 

KitchenAid's Social Media Personnel Brings Up President Obama's Deceased Grandmother. Photo Courtesy of Mashable. Above Promotions Company. Tampa, FL 2012
KitchenAid’s Social Media Personnel Brings Up President Obama’s Deceased Grandmother. Photo Courtesy of Mashable. Above Promotions Company. Tampa, FL 2012

 

Now, truly this is the OMG moment of the night. One that people on both sides of the political spectrum found offensive. KitchenAid, oh KitchenAid, what were you thinking?! At what point did this appear to be a joke for Twitter. Perhaps the social media personnel thought they were logged into their personal account? Since then an apology has been tweeted by a company official, but the reach of it and the crisis storm from it, will cause for a more formal statement to be made at some point in time.

Whew! You probably thought you would only have to worry about fighting with your friends on Facebook. Who’s ready for the next debate?

Please comment below if any other storms brewed last night during the debates.

********************

Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Advertisements

Scheduling Social Media is Where to Start and Improve [Infographic]

Scheduling Social Media Infographic 2012. Above Promotions Company.

Scheduling is our number one tip for small business owners looking to start or even improve their social media strategy.  Below you will find our Infographic on the subject.  Please comment below if you have any other statistics, tools to recommend or want to share your personal experience on scheduling your content.

Scheduling Social Media Infographic 2012. Above Promotions Company.
Scheduling Social Media Infographic 2012. Above Promotions Company.

**************************************
Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Get In the Social Media and Mobile Game

Pinterest logo.  Image Courtesy of Social Fresh/Pinterest.

As kids most of us had a physical education class in school.  There was always at least one sport covered you really weren’t a fan of and you really didn’t want to play in.  In speaking with many small and medium business owners, this seems to be the same attitude towards social media and mobile marketing efforts.  It’s as though people are waiting to be told to jump in and that it’s their turn now.  Well, today’s post is here to do just that!  It’s time for you to get in the social media and mobile marketing game!

The 2012 Digital Marketer Report was released by Experian Marketing Services recently.  Within it contains an abundance of information concerning consumers and various marketing channels.  Of interest to us is the confirmation of two things, Pinterest is growing in popularity and mobile usage is “on the rise”.  These are not extreme revelations, but do go a long way in helping to drive home the point of ensuring your 2012 marketing plan includes these ways of reaching new customers.

Pinterest seemed like a fad at first with many businesses ignoring it or waiting to see its numbers for users before deciding to jump in the game.  Now over the past couple of months large brands such as Huffington Post, Oprah, Etsy, Martha Stewart and others are playing and growing their fan base. (Social Fresh)

As you know, the internet is the best way to be available for information to potential customers 24 hours a day.  Leads are often generated during the non-business hours.  In all cases of new clients contacting you, they have typically began their search based off of what they have seen online.  So are you fully in the game yet?

Yes, there are various social media websites out now and it seems as though new ones start monthly.  But the numbers from this Experian report do not lie. 

1. Facebook: 7 billion

2. Twitter: 182 million

3. Pinterest: 104 million

4. LinkedIn: 86 million

5. Tagged: 72 million

6. Google+: 61 million

(Experian Marketing Services/Mashable.com)

It is difficult to personally maintain an aggressive social media campaign in-house and keep a strong focus on the entire marketing and sales for your business.  It’s really the best reason to contract such activities out.  Long gone are the days of listing in the Yellow Pages Phone Book and running advertisements in your local newspaper.  These numbers prove you must change your strategy in order to gain exposure for your business and increase new customers.  So why not go ahead and get in the game as a coach and hire your players? 

Another recent study indicated that businesses with consumer products tend to receive more calls directly from their mobile site these days.  Resisting using mobile messaging and having a smartphone friendly site is crippling your chance at growing your bottom line.

It’s time to get in the game.  Release the unwillingness to change, invest and engage in social media and mobile marketing.  The game has already begun.  Don’t wait until the fourth quarter to get off the bench!

*************************

Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.