While watching Kermit The Frog appear on the TODAY Show last week promoting the new Muppets movie, it was announced to the viewers that Kermit The Frog is now on Twitter.
Of course it seems logical to put a brand on Twitter. Just about every business should have some sort of presence on this micro-blog social media site. In fact, I would venture to say brand personality profiles have it much easier than a brand profile itself as long as they know how to navigate offensive waters. But when it comes to the Muppets and their characters, does it make sense to have a separate account for Kermit? The answer is yes.
What will the green guy post about? Can we expect him to chat from a personality standpoint or exclusively marketing one?
So of course, I immediately went to Twitter and posted the following:
No reply was made, but the odds in that were slim to none anyways. I would not expect a social media manager to reveal what they have up their sleeve publicly. Nonetheless, it will be very interesting to see what approach is taken with the green guy.
Setting up his account as a brand personality profile gives the frog much more room to be creative in nature and ignore the complainers and trolls. Imagine being able to get as crafty or off-the-wall with your posts. Then having the opportunity to select what you will respond to in conversation. Using a more social voice will allow Kermit or any brand personality, the ability to not focus on responding to any customer service issues or sounding like an advertisement. Another team can monitor for complaints and address them separately from the Kermit The Frog account. He can be the charming character which has won over so many across the world.
Kermit’s account may be low now, but the type of posts the social media team completes will determine how it grows. As long as their team focuses on the true demographic of the Twitter account this should work in Disney’s favor. Although the Muppets attract children, they are not actually old enough to tweet or even have a Twitter account. In fact, Kermit’s tweets should be geared more towards the working or stay-at-home parent or the long-time fan, than general tweets speaking solely about the movie and toys one can purchase.
So what should he talk about? As with any celebrity or branded personality social media account as long as the profile is set-up to:
- speak to their fans as though they were in the same room or in some cases as friends,
- promote their interests which are similar to their fans,
- maintain a stature of knowledge, importance and connections within their industry,
they will find great success with this account.
With these three points to focus on. Success of a celebrity or personality brand can be created in a social media environment for just about any business.
What about you? Does your company have a branded personality? Do you have your Kermit The Frog? Maybe not in the form of a cartoon character, but the face of your company instead. Have you created a social media page just for them and separate from your company’s? If so, you will find the three points listed above can easily apply to non-fictional characters. In fact, thanks to social media, it’s even easier for you to expand the reach of the face of your brand.
So does your company have a branded personality? Would love to learn more about yours. Leave your comments below. They may be used for future posts.
Above Promotions is a full service publicity, digital marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.