Because You’re Small: Effective Marketing Strategies for Immediate Implementation

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Because You're Small: Effective Marketing Strategies for Immediate Implementation. 2012
Because You’re Small: Effective Marketing Strategies for Immediate Implementation. 2012

 

Over the next few weeks, well probably months, you will hear about the book Because You’re Small: Effective Marketing Strategies for Immediate Implementation written by Above Promotions Company’s Creative Director, Ebony Grimsley. The book is scheduled to release on August 28, 2012 via Amazon, Barnes & Noble, iBookstore as well as other online stores. These are exciting days at Above Promotions Company!

So what is Because You’re Small all about? Glad you asked!

Because You’re Small takes a hard look at removing excuses from small businesses and non-profit organizations and replaces them with free to low-cost tools and proven techniques for immediate implementation. Much of it is written in the voice of these blogs and gets right to the point.

Although a few of the tips within the book will seem familiar if you follow this blog regularly, however, there are many more which were reserved just for this book. There are tools contained within that will help you immediately begin the road to improving your marketing strategy. One business owner  who was able to read it before the official release date started using the tips within hours of completing the book!

If you have enjoyed this blog and learned anything from it, you haven’t seen anything yet! This book is a must-have-tool for your business or non-profit organization.

To be kept up-to-date on workshops, supplemental materials and the book release, please visit the Because You’re Small blog at http://becauseyouresmall.wordpress.com.

 

Please help to spread the word by sharing this post!

 

Any words of advice for the new author, Ebony Grimsley? Share them here.

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Ebony T. Grimsley is the owner of Above Promotions, a publicity, marketing and promotions company in Tampa and the author of the 2012 book titled, “Because You’re Small: Effective Marketing Strategies for Immediate Implementation”. Her instinctive business sense and passion for assisting others in achieving their dreams creates a perfect match for success for all of her clients and attendees at conferences and seminars.

She has been featured on MSNBC.com, the Retail Customer Experience, Mainstreet and other publications, panels, the emcee for events as well as appears as a monthly guest on WEAL in North Carolina. Invited to speak on entertainment industry topics, marketing strategies, crisis communication issues, leadership and organizational techniques and professional journalism, Ebony has educated those in the business and entertainment communities, locally and across the nation. Her expertise is well-respected in her field and her direct candor welcomed by all.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

 

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Top 5 Marketing Topics Businesses Cannot Afford to Ignore

Top 5 Marketing Topics Your Business Cannot Afford to Neglect by Above Promotions Company.
Top 5 Marketing Topics Your Business Cannot Afford to Neglect by Above Promotions Company.
Top 5 Marketing Topics Your Business Cannot Afford to Neglect by Above Promotions Company.

Truly the marketing umbrella is large and many are focused on pr, advertising and social media.  But there are five topics within each business’ marketing strategy that cannot be neglected. 

Keeping track of these on your own can be difficult (which is why we are here), but are critical to keeping your organization competitive in today’s market.

Here are the Top 5 Marketing Topics Your Business Cannot Afford to Ignore:

1.  Online Video.  Simple enough.  People are more and more visual these days.  Give them 30 seconds to 2 minutes of information to review and they’ll push play.  Quality topics, with great information and/or a little bit of humor, goes a long way.

2. PC, Tablet and Mobile Websites.  Potential and existing customers want to be able to access your content on the go.  Even if you have a flash website, mobile marketing development tools have equipped businesses with the ability to generate a separate url for tablet and mobile viewing.

3. Philanthropy.  Yep!  We needed to throw you off guard.  You can’t stay online or in your brick and mortar location without interacting with your community.  You have to get out into your area.  Whether it’s your industry or literally the neighborhood your business is in, be willing to give back with in-kind or financial donations.  Time is the biggest immediate marketing benefit, but donating money helps too.

4. Inbound Marketing Process.  What happens to your customers or potential clients once they interact with your business?  Do your employees know enough information about products, company history, engagement or suggestive selling?  Evaluating this process can help to close the loop on time it takes to close sales and make repeat ones.

5. SoLoMo.  Also, known as Social Media, Location and Mobile Marketing.  Taking advantage of social media sites and mobile marketing tools to create access to potential customers is a given.  Debbie Hemley at the Social Media Examiner did a great job of discussing this topic.  From geo tagging blogs to signing up for Foursquare, a closer eye must be taken on this immerging field.

Above Promotions Company’s Creative Director, Ebony Grimsley, will be discussing these items in more detail along with some helpful tools on WEAL in North Carolina this Saturday, May 12, 2012.  Tune in online between 11 am and 1 pm to hear more tips.

Do you have any additional tips on these top 5?  Do you have a 6th topic to add to our list above?  Please comment below. 

Need help on these top 5 topics?  We would love to hear from you.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.