Before You Get Excited…

You Can Now Administer Promotions on Facebook without an App. Above Promotions Company Tampa, FL 2013
You Can Now Administer Promotions on Facebook without an App. Above Promotions Company Tampa, FL 2013

 

On Friday, August 27th, Facebook revised their Pages Terms in order for businesses to be able to run contests without an app and directly through liking or commenting on a post or via posting on a page.

This means those who were using likes as a voting process, posting pictures to timelines or comments as sweepstakes entries can continue on without worry about getting caught by Facebook.

Although Facebook and others are sharing this news as though it was the best thing Facebook could do for small businesses, I believe apps are still the best way to host any contest. Also, users are still liable for posting proper rules, eligibility requirements, compliance with law and a release of Facebook from any liability in case your contest goes wrong.

Perhaps there is something to be excited about, but below are my three reasons you should consider not using likes and comments to run contests on Facebook.

  1. Apps save you time by organizing entry data. Using likes or comments as an entry for contests will require the business to manually complete data entry to save the information of the contestants for tax and regulation purposes. Wait. Does your state have any regulations on entry forms? What about advertising the contest?
  2. Apps allow you to be able to easily market to those who participated in the contest at a later date. By having a way to market to them in the future through apps, you increase the chances of converting them to leads. However, if you’re just looking for a way to leer people over to your Facebook page, which you really have no proprietary control over, then using likes for popularity contests can still work. But do popularity contests help with long-term gain or short-term notice.
  3. What happens if you’re locked out of your Facebook account, a user is reported for their comment in your contest, a user is locked out of their account or has no way for you to inbox them to inform them they’re the winner. With privacy settings how will you know the user is in the same country and can qualify to enter? Again, you do realize each state and even each country has various rules for contests. Contest Apps allow you to access data outside of Facebook and provide generic rules to help keep you out of trouble.

So before getting excited about being permitted to the run contests via likes and comments on Facebook, determine your short and long-term goals, how you can prove the legitimacy of the contest and the entrants to your state’s regulatory board. If after looking over these items and/or discussing with your experienced marketing consultant or attorney and you still desire to use these practices, brace yourself for the best results of the contest or the worst results legally.

If you still have any questions on running contests or ensuring you’re complying with FTC and other regulatory boards, please contact our office to schedule a consultation session.

What do you think of these three reasons? Leave your comment below and you may be featured in a future post.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit Above Promotions Company today.

Minding Your Ps & Qs – Posts & Quibbles

Minding Your Ps & Qs (Posts & Quibbles) the state of Social Media Etiquette. Photo Courtesy of The Watery Tart. Above Promotions Company. Tampa, FL 2012
Minding Your Ps & Qs (Posts & Quibbles) the state of Social Media Etiquette. Photo Courtesy of The Watery Tart. Above Promotions Company. Tampa, FL 2012
Minding Your Ps & Qs (Posts & Quibbles) the state of Social Media Etiquette. Photo Courtesy of The Watery Tart. Above Promotions Company. Tampa, FL 2012

If we can learn anything from yesterday’s post, it’s that talking too much can upset others. Or even talking anything too close to politics can as well. No matter your political stance what you say in-person and in writing is evaluated for the public. This lesson goes hand-in-hand with today’s post by a guest blogger.

Today I am pleased to share Brenda Ellison of MyInfoSnap.com with each of you. She is a colleague and friend to Above Promotions and is highly respected for the wealth of information she knows or has access to for research. Take a moment to check out her must-read social media reminder below, then be sure to visit her website or follow her on Facebook or Twitter.

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Well, if this year has taught me anything, it’s that some people on social media no longer have any filters when it comes to politics, religion, business and just about anything else. While I did observe Twitter and LinkedIn tweeting and posting conformed pretty well to a more ethical nature, Facebook became a knock-down, drag out, “lose your friends” battleground. I felt like I stepped into an old western or worse, an old time war movie. Something I had previously looked forward to each day became something I dreaded for fear of what I would see. “Did they just really say that?” my new mantra.

The elections brought out the very worst in people as they ranted, raved and raged at anyone within reading distance.  The lashing became so distasteful I found myself “hiding” more posts than I could keep up with, scrambling to redefine certain Facebook friend’s wall access and finally deleting some that just couldn’t find a decent thing to say….Ever. One thing it did teach me….don’t just accept any friendship because I’m asked. Check out their wall and photos….you may find it better to ignore.

It seems people tend to think their “wall” is their personal diary or journal only the closest friends can see……hold on just one minute people. Whether you realize it or not, once you accept online friendship you are subjecting them to your daily opinions…and their friends, and friends of friends. This is a world of global proportions and it ain’t the neighbor’s backyard fence.

Personal walls are many times connected to business pages and in some cases, they are the same. Do you really want to put yourself out there like that? I’m no Emily Post and I sure like to have a good laugh, occasionally lament or sympathize with a good cause but come on people, it’s time for some new ground rules.

Emily Post. Picture Courtesy of Britannica. Above Promotions Company. Tampa, FL 2012.
Emily Post. Picture Courtesy of Britannica. Above Promotions Company. Tampa, FL 2012.
Brenda Ellison provides reminders that even Emily Post would agree to regarding social media. Photo Courtesy of Brenda Ellison - MyInfoSnap.com. Tampa, FL 2012
Brenda Ellison provides reminders that even Emily Post would agree to regarding social media. Photo Courtesy of Brenda Ellison – MyInfoSnap.com. Tampa, FL 2012

TMFI-Too Much Facebook Information….if you can’t say it to someone’s face, a large group of people or in front of your parents, reconsider posting it. People don’t want to hear about your bodily functions (or lack thereof). Are your kids on your page? Would you want them reading it?  If I Google you, will that perhaps come up?  Maybe. Think about it.

Politics + Religion = Bad Combination. When has this ever worked…even at the family get together?  No, it’s not a good idea. Period. Sharing positive, strong and fact checked information just doesn’t happen so why create bad feelings about personal beliefs? Perhaps you should consider moving to another country if you feel that badly.  I’m not sure they will want you either. Join a special group or movement to share like-minded opinions….no one else wants to hear them. Groups….that’s why they were created.

Preacher Syndrome…..you may have a knack, a special talent, something you’re really good at. Does everyone else want to hear about it day in and day out? Do they want to be chastised or criticized because they don’t “believe” as you do?  Get real. Again, the answer is a big NO.  It’s okay to put things out there for others to share and enjoy. Everything in moderation is an age-old adage that still holds true. Please don’t post the same thing twelve different ways within an hour….chances are people are hitting the hide button as a prelude to “unfriend”.

Slander…..this has to be mentioned. Bigotry, racism, ethnic and religious slurring should be banned from the world of social media. A big hand should come down and knock the post right off the page. Social media is a place to meet and be friends, do business and share in the everyday ups and downs of life. This world has all kinds of people and all kinds of beliefs. You may not agree, you may not like what they like but be the kind of person who can agree to disagree without nasty statements intended to hurt and malign. You get back what you put out there.

All of this being said, I know this is not the bulk of my friendships or the true core of my FB relationships. Over the past year I have gained some of the best online business and personal relationships ever. Sometimes one (or two) bad apples can spoil the whole darn bunch.  What are your opinions about social media’s recent fall from “grace”? How did it affect the way you use social media? Would you like to see a little more filtering? I would love to hear your opinions, comments and questions.

See you on Facebook….maybe.  LOL

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Guest Blogger:

Brenda Ellison is the creator/owner of MyInfoSnap.com a Florida Gulf Coast Online Guide and Community providing business, lifestyle and social media information.  http://facebook.com/myinfosnap

TODAY Show: Let’s Talk New Twitter Update on Facebook

TODAY Show Twitter Profile. Larger Header Image. Above Promotions Company. Tampa, FL Photo Courtesy of Twitter/TODAY.
TODAY Show Twitter Profile. Larger Header Image. Above Promotions Company. Tampa, FL Photo Courtesy of Twitter/TODAY.

On the TODAY show, Twitter CEO Dick Costolo unveiled the new layout for Twitter and the updated iPad application for the mobile tablet.

As it may take a few days to see the changes on every users account, one has to wonder, if the larger header image will appeal to the Pro-Facebook users? No official word on the size of the header space for you social media managers, but it does appear to be 520 x 260 pixels. (We’ll keep an eye out for the official size as quoted by Twitter.)

What was a social media lover’s excitement in watching the TODAY show and this story on Twitter via their website, it was the byline at the end of the digital story that brought a hearty chuckle to it all.

Wilson Rothman is the Technology & Science editor at NBC News Digital and TODAY.com. Catch up with him on Twitter at @wjrothman, and join our conversation on Facebook.

Did you catch that? Let’s go back to the last 5 words listed above. We should definitely join the Twitter conversation on Facebook. Although this is probably used for all of Wilson’s stories, wouldn’t just for one day they could edit it and leave off Facebook. Well do not fret. When you visit the NBC News Tech Facebook page, the story isn’t posted as of yet and therefore maybe the conversation is really over on Twitter. (Doh! The Social Media and Web Producer may need to talk at some point today.)

Well this did leave us a wide open field to talk about the new updates and the importance of rolling out your site and social media with correct information, we’ll just stick to the Twitter news.

Nonetheless, we’re just happy to see users have the ability to show themselves more visually on Twitter. What are your thoughts?

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.