Sesame Street and Elmo Live On?

Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL
Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL
Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL

To the surprise of many who support and adore the Elmo character, Kevin Clash, the long time voice of the famous puppet, and his off-screen life placed some uncertainty over its fate. As of today, a third man, has come forward indicating he too had an inappropriate relationship with Clash when he was a teen. This accuser has also indicated he has a book that will be released soon that will discuss this period of time spent with Clash.

All of this reminds me of when Paul Reubens, aka Pee-Wee Herman, was arrested and CBS dropped his children’s show, Pee-Wee’s Playhouse. Paul’s career never rebounded from his child pornography scandal. In fact, one could say Reubens’ transgressions made it possible for people to take Clash’s with little surprise. Guilty or not, Clash will more than likely not re-enter the children’s entertainment scene. This incident has casted too big of a cloud over him that will more than likely prevent his career from flourishing again. The public seems to forgive and forget drunk driving, abuse and adultery, but sexual acts against a minor is etched in stone.

Sesame Street who originally stood by Clash even after the quick settlement with the first accuser, has managed to distance themselves from the man who brought in a considerable amount of money to the brand. With the resignation of Clash, Sesame Street has continued to move forward with operations not discussing who will be the new long-term voice of Elmo in the show.

Sesame Street has become quite the popular show this year thanks to former Presidential candidate Governor Mitt Romney. His comment during the first debate to cut funding to PBS sent fans of the network in a flurry. In fact, Governor Romney probably refueled the passion for the beloved children’s show, in particularly Big Bird. Now the question arrives, how will Clash’s scandals affect the Sesame Street or Elmo brand?

Many believe Sesame Street, especially with its prompt movement to address and accept Kevin’s resignation, will remain unscaved. Let’s face it. The show has been around for decades and has maintained a wholesome image through the years. Sort of reminds you of what Walt Disney and his legacy did for his characters and theme parks. Although both have faced concerning chatter regarding employees, both are considered iconic across generations and will probably remain that way.

So if Sesame Street is left standing with hardly a blemish, what about Elmo?

Hasbro probably has just as much if not more to lose if Elmo doesn’t rise from the scandals. Hasbro is the sole toy maker for Sesame Street. The Tickle Me Elmo doll and other Elmo items alone has accounted for half of sales for the Sesame Street toys. On top of Elmo carrying such a large weight of sales, his interest has seen a decline over the past few years. However, this Christmas season Hasbro released the LOL Elmo toy. So will Elmo be hurt by the scandal?

According to Gerrick Johnson, a toy analyst, the LOL Elmo toy has been flying off the shelves since Black Friday. Looks like Elmo will live on!

One would never want to be entangled with any scandal, but Sesame Street seems to have shown the world what to do if you are attached to one.

  • Move quick to provide concise statements to the public.
  • Keep it moving.

It will be interesting to see how Sesame Street and PBS handles their renewed popularity.

What do you think? Will you still support Sesame Street? Elmo? Have you already forgotten about Kevin Clash?

Comment below. Your reply may be used for an upcoming article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstore

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Twitter Storms from Last Night’s Debate: Save Sesame Street, KitchenAid and New Moderator

Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.
Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.
Romney Upsets Sesame Street Fans. Presidential Debate October 3, 2012. Above Promotions Company. Tampa, FL. Viral Photo.

 

For a person who loves to study crisis communications, a Presidential debate is like Christmas in July. You know something will be said to irritate the public and given the ease of spreading messages over social media, one can expect a good meme or two from it. Surely a comment or two would come up about someone’s facial expressions in front of the camera or tone in their response.

Just as anticipated, last night’s first Presidential debate with President Obama and Governor Romney delivered a few items that just had to be highlighted today.

First, let’s talk about Sesame Street. Are Sunny Days really going away? Was anyone expecting to hear PBS would be on the chopping block to reduce the budget if Governor Mitt Romney is elected?

“I’m sorry, Jim, I’m going to stop the subsidy to PBS. I’m going to stop other things. I like PBS, I love Big Bird. Actually like you, too. But I’m not going to — I’m not going to keep on spending money on things to borrow money from China to pay for. That’s number one.” – Gov. Romney.

Within seconds Twitter and Facebook lit up with comments objecting to the statement and admittedly many were quite humorous. Thank goodness for the daylight and people who check facts. Unfortunately, the cut will only be $300 and $445 million dollars per Forbes magazine and would make for an interesting argument amongst economists on being a viable solution. However, for the true fans of the arts, children, PBS and the Corporation for Public Broadcasting (CPB), this deduction would still ruffle the feathers of Sesame Street followers.

But enough about Big Bird and the cartoons. Let’s move on to the moderator who appeared to lose favor with viewers.

Jim Lehrer Moderator for October 3, 2012 Presidential Debate. Photo By Pool-Michael Reynolds/AP. Above Promotions Company, Tampa, FL. 2012
Jim Lehrer Moderator for October 3, 2012 Presidential Debate. Photo By Pool-Michael Reynolds/AP/Yahoo. Above Promotions Company, Tampa, FL. 2012

In debating, there are rules and order. Many viewers took to social media to discuss the lack of control and questions posed during the debate by Jim Lehrer from PBS. Per the Washington Post:

“The tough assessments crossed party lines: Republican commentator Laura Ingraham wrote on Twitter that Lehrer seemed “a bit overwhelmed.” Comic and Democratic activist Bill Maher bluntly tweeted that “Lehrer sucked.””

A search on Twitter will lead you to some additional sentiments. In following a few trending hashtags, #essencedebate being one, many implied CNN’s Roland Martin would have been a better moderator, while media critic for the Tampa Bay Times, Eric Deggans seemed to also weigh in on the missteps of Lehrer on Facebook, “Much as I respect Jim Lehrer, also hated stuff like Dodd/Frank and Simpson/Bowles weren’t explained to viewers who aren’t policy wonks.”

It can only be assumed that the next moderator, Martha Raddatz, Senior Foreign Affairs Correspondent at ABC News will be practicing for the October 11th debate along with Vice President Biden and Congressman Ryan.

But at least Lehrer remained respectful and didn’t offend the President, unlike KitchenAid.

 

KitchenAid's Social Media Personnel Brings Up President Obama's Deceased Grandmother. Photo Courtesy of Mashable. Above Promotions Company. Tampa, FL 2012
KitchenAid’s Social Media Personnel Brings Up President Obama’s Deceased Grandmother. Photo Courtesy of Mashable. Above Promotions Company. Tampa, FL 2012

 

Now, truly this is the OMG moment of the night. One that people on both sides of the political spectrum found offensive. KitchenAid, oh KitchenAid, what were you thinking?! At what point did this appear to be a joke for Twitter. Perhaps the social media personnel thought they were logged into their personal account? Since then an apology has been tweeted by a company official, but the reach of it and the crisis storm from it, will cause for a more formal statement to be made at some point in time.

Whew! You probably thought you would only have to worry about fighting with your friends on Facebook. Who’s ready for the next debate?

Please comment below if any other storms brewed last night during the debates.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.