Moving Forward

The National Guard
Image from Creative Commons. Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL. 2015

 

For the past couple of weeks across the nation we have been watching the tragedy of the peaceful protests turn to riots in Baltimore.

During this time a lot of criticism has been made towards Baltimore officials on if they waited too long to send for help, or if they somehow allowed this to happen. One quote made by Baltimore Mayor, Stephanie Rawlings-Blake, has been construed by many to think she hoped the rioters would let off steam and then stop when they’d had enough. Stephanie said, “It’s a very delicate balancing act, because, while we tried to make sure that they were protected from the cars and the other things that were going on, we also gave those who wished to destroy space to do that as well.” However, following all the criticism she later went on to say “I never said nor would I ever say that we are giving people space to destroy our city, so my words should not be twisted,” but by this time she was already seen in a bad way.

However, what’s said was said and what’s done is done. From here it is important for the city of Baltimore to band together, and to show that the world that there are people who still care about their city. Already hash-tags have been started, like #OneBaltimore and #BaltimoreUnited to show the supporters of their city doing what they can to help. What happened in Baltimore can be a teachable lesson for every business and city.  If such a tragedy is to happen it is important to come together as a united front and build back what once was.

In a crisis it is vital to be careful of what you say, and to think of the impact it will have on someone from the outside looking in. Having a set plan for different crisis scenarios could make this step essential because you will already have gone through the possible causes and effects of the crisis. In the case that this does not work be sure not to give up, but to keep moving forward so that your business can once again make it out on top.

What are some vital brand management tips you pulled from the situation in Baltimore? What would you have done differently? Share them in a comment below, and your response could be used for a future article.

 

 

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Crisis Management for Unimaginable Tragedies

germanwings above promotions company 2015
Image from Creative Commons. Above Promotions Company. Digital Marketing and Public Relations. Tampa, FL. 2015

 

 

When it comes to tragedies like the Germanwings flight 9529 crash it is nearly impossible to see it coming. It truly is unimaginable in the eyes of many. These types of tragedies take a hard hit on everyone , and people want answers. People want to understand why a person would do such a thing. Officials and the public want to know how this could have been prevented. Unlike an employee leaving a spill on a ground and a brand taking an obvious hit in the area of negligence, a tragedy of this nature leaves for very little room to discuss preventative measures and liability.

Whether you can prevent a tragedy from happening or not, as a company, it is your job to find answers and help the public try to understand the situation. It is no small task, but these 3 steps can help make it a doable one.

  1. It is important to have a plan already in place. It is just as important to be proactive, not just reactive. In truth, no one knows what tomorrow holds, so think of all the things that could possibly go wrong. Then try to think of the best plan of action for each scenario. Also, have set medians of media you will go to depending on the severity of the crisis. Chose a spokesperson to present to the public.
  2. Respond as quickly as possible, but also as careful as possible. When in crisis mode things start happening fast, and you need to be ready. This is where your plan of action will come in handy. The quicker you can get the ball rolling the public will be able to see you are on top of things. However, don’t move so quickly an even bigger mess is made. Be careful, and communicate with your team.
  3. Be Honest. Telling the public the truth as you learn new information will make them feel you are figuring this out together. While not being honest will make it look like you have something to hide. Not only will this be bad for your brand while the crisis is happening, but afterwards the public may have trouble trusting you. Honesty and openness can go a long way.

Preparing for a crisis like this is hopefully something you’re company will never have to do. However, you should be sure to take steps such as these listed above for the sake of not only your company, but the public who will need you to lead in that time.

Our heartfelt sympathy goes out to the families and those impacted directly through this tragedy. Mental illness is a disease which should be taken seriously. Please consider supporting organizations like the National Alliance on Mental Illness. Click here to learn more about them.

Are there any steps you would take in an unimaginable tragedy not mentioned here? Share them in a comment below. Your responses could be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Althea Tyrell is a spring intern with Above Promotions Company. She is a student with the University of South Florida.

 

How Technology Changed Our Marketing Efforts

Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.
Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.

The evolution of technology has definitely been an endless one. Over the years we have seen advancements in every industry imaginable due to the newest ideas, gadgets, apps, and the list goes on. The marketing industry has definitely benefited from the numerous technological advancements. With the new strides that social media applications have been taking, the marketing industry has been able take off in a new direction. Now more than ever we see successful brands and marketing professionals directing their attention and efforts towards popular social media websites as a way to directly reach the masses and control the messaging. Facebook, Twitter, and Instagram are only a few; the list is constantly growing with new platforms vying at a chance to get a piece of the advertising pie. Taking a closer look at popular media trends, we see how much of an impact they’ve made on brand recognition.

Here are three trends you cannot ignore if you want your brand to be successful thanks to technology.

  1. Vine and Instagram seemed to have knocked down the most doors when it comes to successful advertising attempts. The both of these methods have a very short, straight to the point method about them which makes it easier for viewers to get stuck into viewing hundreds of Vine videos and Instragram posts for hours at a time. Why wouldn’t marketers jump on this opportunity? While numerous brands have established themselves on Instagram already, only a few brands such as Trident, Samsung, Oreos, and Dunkin Donuts have been successful with creatively marketing themselves through the six-second Vine videos. Dunkin Donuts did a great job with their re-enactment of a NFL play, gaining lots of attention from viewers.
  2. dos equis above promotions company pr digital marketing tampa fl Memes have also had a creative impact on marketing strategies. Memes have sparked wildfires across social media outlets and have ultimately become a source of entertainment. Great memes are very quick to the point, humorous, and easily sharable. These each serve as a major plus in the mind of a marketer. A great example of a meme that took the internet by storm is Dos Equis with “the most interesting man in the world”. After the launching of their commercials and website many users took to re-creating the image of Jonathan Goldsmith with their own messages. This indeed helped the brand gain widespread recognition because regardless of the message, the man pictured was undoubtedly associated with Dos Equis.
  3. Live videos have been around for a while now thanks to YouTube, but users are now looking to YouTube for reasons other than entertainment. YouTube has now become a way for small business owners to market their products through live demonstrations. In return, users are conducting their own reviews of the products giving the brand more recognition and new consumers. Small business owners within the hair industry have greatly benefited from these simple to produce YouTube videos as many women continue to search for that perfect hair product.

These three trends have changed marketing strategies greatly. Businesses are constantly being challenged to attempt to keep up with the fast paced social media world that technology has brought about. Instagram/Vine videos, live videos, and memes are only a few of the major successes. Within the blink of an eye, more and more advancements are arising. As a business owner or brand manager, it is imperative that you remain up to date with the newest technological advancements to stay ahead of the game with all marketing efforts to keep your brand in peoples’ mouths. It is indeed a constant race we are running to stay on top of the game.

Have you started incorporating these tools into your campaigns? How effective have they been?

Let us know your thoughts. They may be used in a future article.

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Selam Belay is a senior studying mass communications at the University of South Florida. Born and raised in Orlando, Florida, she quickly realized her passion for the fast paced entertainment and media world. As a current intern for the Above Promotions Company, she is eagerly perfecting her skills and preparing herself for a long future in public relations. Selam is set to graduate Spring 2015.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.