What Happens at 1,000 Facebook Likes or Twitter Followers? pt 2

Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In?  Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren’t Coming In? Photo Courtesy of Sigurd Decroos.

“Like our page and you get a free jar of jam!”

People believe in enticing possible fans for free goods or services is a good way to gain more “likes” in the social media world in an attempt to hit a magical fan number.  It’s important to go back and read pt 1.  We’re not stating to forego growing an audience who will eventually become customers or help you to gain new ones.  This is merely a continuation of a look at the overall goal.  Don’t lose sight of basic marketing principles.  Always create value for potential customers whether on Facebook or Twitter.  They are merely tools.

You have to ask yourself what happens after they like your page and do not receive a free subscription to your jam of the month club?  What happens to the person who “liked” you?  (Jam is just a reference point.  We love jam!)  Will they keep coming back to the page or forget they provided you with a “courtesy like”.

Just as a side note on the topic of promotions, before you offer any incentive in the form of a promotion for someone being the 1000th person to like your page, be sure you read the Facebook guidelines.  That type of offer is prohibited by the social media giant.  (Check out our blog on how to not get into trouble over promotions on Facebook.)

It is so important to note that it is not being said to stop seeking potential customers on any social media site.  You’re supposed to chase after avenues for leads.  It’s just crucial to not forget the marketing basics.  You have to focus on what happens after people hit the like button.  Just because they hit the initial like, doesn’t mean they will continue to come back.  Which would mean getting to that 1,000 like didn’t really do much, but put up a visible mile marker that may not translate into dollars in your bank account.

Think of it this way.  You would never walk up to a complete stranger and ask them to “like” or “follow” you.  You hang out and make yourself friendly.  You show you’re a person of character and you could be someone they could really like.  And that’s the “social” part many are forgetting when using various sites to promote their business.  You must give people a reason to engage with you or in the least check on your page and business offerings from time to time.

So, what happens at 1,000 likes or followers?  Probably the same thing that happened at 40 likes under misdirected efforts, nothing.  Focus on being a better content guru and you’ll see a better return on your time and social media budget.

If you have any major success stories over what happened when you hit a certain number of likes, please share with us. 

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.

What Happens at 1,000 Facebook Likes or Twitter Followers? pt 1

Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In? Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In?  Photo Courtesy of Sigurd Decroos.
Is Your Team Sitting Around Wondering Why Fan Likes are Going Up and Leads Aren't Coming In? Photo Courtesy of Sigurd Decroos.

What is the fascination with numbers on social media sites?  What Happens at 1,000 Facebook Likes or Twitter Followers?  Will the business suddenly receive tons of new customers?  Odds are that will not be the likely outcome.  As we know, it often takes a few touches and brand recognition to get sales from marketing efforts.

Unfortunately, watching your fan count throughout the day, hoping to get to a specific number and see an increase in sales typically isn’t the winning plan.  Being slow out the social media gate and attempting to catch up can cause you to become fixated on magical numbers.  Whether the number is 100, 500, 1,000 or 10,000, the number of Facebook likes and Twitter followers can turn into focusing on superficial numbers. 

Are you monitoring your analytical tools to see how many people are engaging and clicking through to actual sales?  These are the numbers that make your hours in working your social media campaign worth it.  Popularity is great, but in the grand scheme of it all, it just doesn’t pay for salaries, supplies and other expenses in running a successful business.

So let’s say you reach the magical 1,000 likes on Facebook.  Are people sharing your status updates?  Are they visiting your site in an effort to learn more about your product or service?  Are they contacting you to build a relationship?  What’s your like-to-customer ratio?  If you have 1,000 fans and only 5 of them are viewing your status updates and only 1 is going to your website daily, you may be fixated on the wrong numbers. 

Perhaps you’ve seen a large company make the mistake of saying, “Help us get to 10,000 fans” and thought “they reached their goal so it should work for us.”   But did you ever wonder what happened to their sales when they reached the magical number?  Did a company suddenly reach Fortune 500 status or was able to get so many customers they announced hiring 20 new members to their staff because of it? 

Is it more important to get 1,000 random people to click the like button or a couple of hundred interested ones to do so?  Those familiar with the media buying industry would tell you, they would rather have a couple hundred quality leads than 1,000 false ones.  If you have a large amount of likes and your engagement stats are low, your efforts in social media is not measuring up to a good return on investment.  Before asking for people to follow you, ask yourself “why they should”.   This will help you to think twice about what you’re doing to catch up in this social media race of fans-to-customers. 

Don’t be fooled.  If people do not like your product offline, it’s safe to say the odds are they won’t like it online either.  Focus on your overall marketing strategy.  Don’t get lost in what you see others doing for their business.  Come up with a plan that works for your potential buyers.

Check back with us tomorrow for part 2 of “What Happens at 1,000 Facebook Likes or Twitter Followers”.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.