The War In Christmas Marketing

The War in Christmas Marketing - Social Media - Branding
The War in Christmas Marketing - Social Media - Branding
The War in Christmas Marketing. Above Promotions Company. Tampa, FL. 2015

 

It goes without saying that commercialism of the holiday season is at an all time high. One needs no further proof of this than the REI Black Friday announcement, the TJ Maxx commercial on being closed on Thanksgiving or the Starbucks holiday cup discussion. From Twitter to CNN, everyone seems to have their own opinion on how businesses should handle the holidays and advertise to them.

The topic of the “War on Christmas” seems to be a hot button or easy media content to fuel discussion among the masses during these last few weeks of the year. However, it isn’t the War on Christmas brands and consumers should pay attention to, but it is the War in Christmas Marketing. The war is in what brand will be the most memorable and what emotions will they evoke. Who will rise to the top with the most sales? For this time of year, it is all out war for the mighty dollar. For the companies who have not focused on creativity, relevance and agility, they can expect to lose once again this holiday season.

I must say the way Dunkin’ Donuts joined the conversation on seasonal holiday cups was a boss move. It was the coup de grace to the other coffee industry giants. Whether it is decorations or advertisements, this is the season for marketing departments everywhere to pull out all of the stops. As we see, they are doing just that.

The great thing about marketing in today’s world is we now have the ability to be nimble with our efforts. The chance to take creativity and join it with relevant discussions from an agile stance. Technology through the internet and mobile phones allows brands to successfully reach consumers in minutes instead of days. Social media has given brands the ability to publish content whenever they see fit. Waiting for the annual catalog to drop or a host of commercials to run is no longer the primary thing for businesses. A simple text message on sales and people are immediately taken online to shop. And in war, being quick to strike helps to gain small or large victories. These catalogs and commercials help and of course have not gone anywhere, but when you have Twitter, YouTube, Facebook and Android systems, you can obtain feedback sooner and tweak messaging at a faster rate now (i.e. newsjack).

Brands like Dunkin’ Donuts have proven they are not afraid to get into the conversation. The War on Christmas was not going to be a missed opportunity for them to experience an easy win in the War in Christmas Marketing. (Truly Starbucks should have predicted this one based on the #AllDayBreakfast promotion McDonald’s ran in October which I mentioned in the “How to Hijack a Hashtag Like a Boss” post.) Besides, why not take advantage of a topic occurring in your industry about a competitor? It is very difficult to cut through all of the holiday noise and stand out. One must grab the media’s attention while they can, right? A cup of Joy fit into the conversation perfectly and a victory in the war was attained.

There are only so many ways to make a toy store stand out against a big box store. There are only so many ways to make sweaters stand out from brand to brand. This War in Christmas Marketing calls for creating great content, but taking strategic steps to stand out at the right moments. The road map to holiday victory comes with successes, just barely getting by and massive explosions (crises) which injures brands. However, with a dynamic strategy, brands can still win.

The War in Christmas Marketing is not taken lightly for the retail industry. Black Friday and Cyber Monday may help set the pace for the remaining weeks.

How do you feel the War in Christmas Marketing is going thus far? Leave your comment below and it may be used for future articles.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

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Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

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Google Hangouts or Blab.im… Decisions…Decisions pt 2

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

Have you participated in a Blab yet? Did curiosity take you to the point of just lurking or did you try out your own Blab?

It’s been interesting seeing everyone’s point of view on it. In particularly experts like Joel Comm, Brian Fanzo, Amy Schmittauer, who have pretty much ruled Blab as the champion over Google Hangouts. While many other experts are still testing Blab out, many have begun to sing its praises and stating it could be the next big thing in social video. Other early users (it is still in beta mode) are addicted to the point of admitting to spending hours “blabbing” with strangers for fun or other experts for networking.

Then there are the others who are skeptical about spending time on the latest shiny social media object. They have decided to keep using Google Hangouts until they determine a reason to shift to Blab.

So. Which are you? If you’re the latter, I would go out on a limb to say you would be foolish to not at least try it out. It is always good to check out the latest platforms. If you’re wondering if it is better than Google Hangouts, well it is important for you to evaluate whether to jump ship or test, use and keep an eye out.

Here are a few things to keep in mind when deciding whether or not to use Google Hangout or Blab:

  • Will all of your viewers have a Twitter account to log into Blab to watch the conversation? Google Hangout doesn’t require a Google Hangout account to watch a live event. You can stream the event from Google Hangout on your own website with the embedded code.
  • If you’re looking for a private discussion between you and colleagues or friends, then you want to still use Google Hangout. Blab is meant for public chats.
  • If you are looking for a 60 second or less process to start chatting and foregoing numerous steps to begin, then Blab may be your best option.
  • Save time with Google Hangouts because the video gets uploaded to YouTube. Get a link from Blab where you can upload your video file to wherever you want.
  • If you need the convenience of on the fly editing by stopping and starting the video on Blab.

These points may not have helped you to decide whether or not to leave Blab, but it will at least give you an outlook of not ruling Google out just yet.

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will them to a future post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Google Hangouts or Blab.im… Decisions…Decisions pt 1

Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Google Hangouts or Blab.im. Image by Sigurd Decroos. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

 

It’s sleek. It’s what the cool kids are using or where they are hanging out. And who doesn’t want to be cool? Or better yet, who doesn’t want their brand to be cool?

The cool place seems to continuously move and well, if you blink twice it may have just relocated once again. Do you move or do you stay? Or just hang back to see where everyone goes next?

So you do it. You move right in to the latest platform. Testing it out. Inviting your friends. Listening to experts tell you why you should stay or jump ship to another one. You go from Vine, to Instagram to Meerkat and to Periscope.

While I love the viewpoints of those who really know the industry, those I consider way smarter than I; it is worth noting to the average user, you need to carefully evaluate all platforms to determine which to use to expand your brand.

I mean let’s think about it. Just when experts were trying to convince brands today’s viewers only want short videos, like on Vine or Instagram and longer videos on YouTube are falling out of style, in walks Meerkat and Periscope. Apparently we do have the capacity to watch video footage for longer than mere seconds after all. Perhaps it really is about the content being shared and if it appears of interest to the viewer within the first several seconds or minutes.

As we have seen, Periscope, a Twitter mobile application which allows users the ability to stream what is going on in their world for extended periods of time, was winning the attention of live streaming video platform fans. Then Blab.im appeared. I have seen people who normally spend their time on Periscope, practically live on Blab now. Minutes gone forever by the new platform. But it really isn’t a competitor to Periscope, but for Google Hangouts.

If social media were poker, Blab just upped the ante on Google with good cards in hand. Why not stream 4 different people together in large blocks on the screen and add instant messaging to the group video chat? Indeed, Blab is picking up where Google left off. However, for many, this is not a surprise. Failing to listen to complaints and suggestions from its users, perhaps Google is ok with a new platform coming on the block. But it is probably too soon to count out Google Hangouts. Blab still has some growing of their fan base and potentially new features to consider.

While I am impressed with the ease of use of the platform, I turned to colleagues from various groups online to hear their pros and cons on Blab and how they compared it to Google Hangouts.

Want to know what they said or what I think about the new platform?

Come back next week.

(Cue The Clash’s song, “Should I Stay or Should I Go”.)

Yep. You will need to come back next week to read my pros and cons and the thoughts of other expert social media users of the platform. You do not want to miss out what we have to share.

 

Have you tried out Blab.im yet? If so, leave your comments below. Perhaps we will add you to next week’s post.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.