Zig Ziglar is Still the Trend

Zig Ziglar quote, Failure is a detour, not a dead end street. Above Promotions Company, Tampa, FL 2012.

Although out of the public eye for some time now, Zig Ziglar’s passing away yesterday was still a shock to many. As a teen, I can recall seeing him speak to a large audience in a venue in Tampa. Even then, I realized this man had something to say. He sparked interest in me to be an effective and productive person in my business and personal life. What can you say about a legacy, an icon for the world that continues to inspire people to achieve their best while encouraging others to do the same along the way.

Zig Ziglar who started his motivational speaking career in his 40’s, published 30 books and spoke to thousands along the way. His way with words made him one of the most quoted speakers. His quote, “Failure is a detour, not a dead-end street” has been engraved into the minds of many who directly listened to him or followed others that did. Before social media, there was good old fashion word of mouth and traditional media outlets. Ziglar’s words were shared exponentially. He has been setting trends within the business community for decades through presentations. Meeting presidents and dignitaries around the world was a part of his life and if those high profile individuals could share their experiences, we would see his positive effects constantly being spread to others. His death and the news of it going viral through Twitter, Facebook, Google and Yahoo, simply shows Ziglar is still able to and will continue to trend.

So many lessons can be learned and expounded upon with his life and teachings, but a huge one from a marketers perspective would be that when you have a solid brand you’ll never stop trending.

Do you have any in-person memories or even ones from recorded lectures you would like to share?

Please comment below. Your reply may be used in a future article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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Our #1 Social Media Tip

Schedule. Schedule. Schedule. The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.
Schedule. Schedule. Schedule.  The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.
Schedule. Schedule. Schedule. The best social media tip by Above Promotions Company. Photo Courtesy of Pawel Kryj.

Above Promotions Company’s Creative Director, Ebony Grimsley was recently asked to join a panel at “The Ultimate Social Media Extravaganza” which is hosted by The Patch and LocalShops1 in St. Petersburg, FL on July 12th from 6 pm to 9 pm.  While taking a look at existing material we share at workshops and with clients, we decided to list some of our most commonly shared tips.  From content to tools, we are always providing time or money-saving tips, however, the most important tidbit we mainly share is “Schedule. Schedule. Schedule.”

Ok.  Now that you have our number one tip, feel free to stop reading here.  But if you’re curious as to what is implied by such a simple word like “schedule”, please read on.

SCHEDULE.  Nothing about your social media campaign should be whimsical or haphazard.  The content you share should correspond with topics relevant to your audience and coincide with existing initiatives the public should know about your business.  So before you share the post stating, “Stop by to check out our latest deals” consider if you need to share the one pertaining to your upcoming in-store event instead.

SCHEDULE.  Building your social media posts onto a calendar or database by date, will help you to not only keep from sounding redundant, but will allow you to draft your posts and proofread them before they go public.  Knowing what you will write before plopping down in front of the “send” or “post” button will help prevent most top embarrassing mistakes.

SCHEDULE.  Set it and forget it.  If you take the time to plan out above, utilize tools such as HootSuite, TweetDeck or even Facebook’s Scheduler (just released) to insert your posts into a queue.  If you exercise using such programs at least once per week, you’ll find yourself not consumed in social media tasks, which is way to easy to do.  Time management is crucial to every do-it-yourself business owner or manager.  You’ll find the overwhelming feeling dissipate when you plan ahead. (Please note, you will need to check on your posts daily to ensure they did post and to actively respond to your fans.)

Organizing your marketing tasks is the best way to save time, minimize common errors, appear professional and attractive to your potential customers.  Trust us.  When the quality of your posts and the correct timing is activated, engagement will go up.

We want to hear from you.  Do you SCHEDULE your social media tasks already?  If so, which tools do you use?

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.