The War In Christmas Marketing

The War in Christmas Marketing - Social Media - Branding
The War in Christmas Marketing - Social Media - Branding
The War in Christmas Marketing. Above Promotions Company. Tampa, FL. 2015

 

It goes without saying that commercialism of the holiday season is at an all time high. One needs no further proof of this than the REI Black Friday announcement, the TJ Maxx commercial on being closed on Thanksgiving or the Starbucks holiday cup discussion. From Twitter to CNN, everyone seems to have their own opinion on how businesses should handle the holidays and advertise to them.

The topic of the “War on Christmas” seems to be a hot button or easy media content to fuel discussion among the masses during these last few weeks of the year. However, it isn’t the War on Christmas brands and consumers should pay attention to, but it is the War in Christmas Marketing. The war is in what brand will be the most memorable and what emotions will they evoke. Who will rise to the top with the most sales? For this time of year, it is all out war for the mighty dollar. For the companies who have not focused on creativity, relevance and agility, they can expect to lose once again this holiday season.

I must say the way Dunkin’ Donuts joined the conversation on seasonal holiday cups was a boss move. It was the coup de grace to the other coffee industry giants. Whether it is decorations or advertisements, this is the season for marketing departments everywhere to pull out all of the stops. As we see, they are doing just that.

The great thing about marketing in today’s world is we now have the ability to be nimble with our efforts. The chance to take creativity and join it with relevant discussions from an agile stance. Technology through the internet and mobile phones allows brands to successfully reach consumers in minutes instead of days. Social media has given brands the ability to publish content whenever they see fit. Waiting for the annual catalog to drop or a host of commercials to run is no longer the primary thing for businesses. A simple text message on sales and people are immediately taken online to shop. And in war, being quick to strike helps to gain small or large victories. These catalogs and commercials help and of course have not gone anywhere, but when you have Twitter, YouTube, Facebook and Android systems, you can obtain feedback sooner and tweak messaging at a faster rate now (i.e. newsjack).

Brands like Dunkin’ Donuts have proven they are not afraid to get into the conversation. The War on Christmas was not going to be a missed opportunity for them to experience an easy win in the War in Christmas Marketing. (Truly Starbucks should have predicted this one based on the #AllDayBreakfast promotion McDonald’s ran in October which I mentioned in the “How to Hijack a Hashtag Like a Boss” post.) Besides, why not take advantage of a topic occurring in your industry about a competitor? It is very difficult to cut through all of the holiday noise and stand out. One must grab the media’s attention while they can, right? A cup of Joy fit into the conversation perfectly and a victory in the war was attained.

There are only so many ways to make a toy store stand out against a big box store. There are only so many ways to make sweaters stand out from brand to brand. This War in Christmas Marketing calls for creating great content, but taking strategic steps to stand out at the right moments. The road map to holiday victory comes with successes, just barely getting by and massive explosions (crises) which injures brands. However, with a dynamic strategy, brands can still win.

The War in Christmas Marketing is not taken lightly for the retail industry. Black Friday and Cyber Monday may help set the pace for the remaining weeks.

How do you feel the War in Christmas Marketing is going thus far? Leave your comment below and it may be used for future articles.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visithttp://www.abovepromotions.com today.

********************
Ebony T. Grimsley-Vaz is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Advertisements

How to Sell Like Cookie on Fox’s Empire Show

Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox’s Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Millions of viewers tune into Fox’s new show Empire created by Lee Daniels and Danny Strong.

Each week, people are glued to the set. Some watch it for the relatable family drama or great soundtrack, other the business tenacity and some just for the all-star cast and guests that appear each week.

As an entrepreneur and marketer, it is easy to focus on how the Empire business and some of the challenges it faces can compare to real life. There is always an employee like, Becky, Gabourey Sidibe, who is outspoken, but knows her stuff; or like Anika, Grace Gealey, who will do anything to get ahead. And if you’re around long enough, you’ll find yourself running into a Cookie (Taraji P. Henson) or Lucious (Terrence Howard) if you are not them yourself.

With every broadcast of Empire, viewers are left talking about at least one big scene in the show. Well this week’s episode did not disappoint. Cookie stepping in for Lucious at the investor party was one of the most talked about scenes. The writing of her “impromptu” speech was spot on. Who wouldn’t want to invest in the company at that point? The speech she gave was composed extremely well. It had the five things in it we consider are vital to pitching your brand to potential clients or investors.

If you are wondering how to sell like Cookie, here are 5 things to keep in mind when pitching or selling like Cookie.

  1. Be authentic. When people buy your brand, they are buying you. You must remain true to the overall experience, work and outcome the stakeholders can expect to receive. If you are not a major corporation of 50 years, do not attempt to present your brand as such. Starting off with a false persona will always show during your pitch or during the evaluation of your brand.
  2. Tell a story the audience can relate to. Stories can cause the mind to be stimulated and makes it much easier for people to remember information being provided. Give them a good story that they can relate to and they will always remember it. Or at least during their evaluation phase.
  3. Skip the jargon. The new buzz words are great to mix in with the old ones, but if your presentation is based around how many of them you can use to sound professional, you will just end up sounding like a long, boring white paper or case study. If you are in front of your demographic, they more than likely already know you are an expert. It is your job to be sure they understand what you will do for them and not how good you can recite terminology.
  4. Show irresistible value. What makes your brand stand out from all the others? What skill set do you bring? What problem can you solve more efficiently than any competitor? Value is not just about a price point, it is about worth. What is it worth to your potential customers or investors to give you money?
  5. Close with suggestive next steps. By tying in the points above and letting them know how you can move forward in success with your brand, you can excite them about purchasing your brand or investing in it. Let them know what is needed to begin and suggest a timeline in getting started.

While every deal cannot be closed quickly, with a large sum or even at all, it helps to have a reference point before beginning your pitch or marketing efforts.

Be sure to practice these areas before a presentation. Organize your thoughts and deliver with confidence. One thing I always advise our clients during training sessions for the media or marketing is no one knows your brand better than you. This alone should give you the faith in your ability to nail what you are presenting.

What do you think? Are there any other areas we missed from Cookie’s speech? Even if you do not watch the show, Empire, what other things would you consider for pitching your brand?

Let us know your thoughts. They may be used in a future article.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Beware: Read Only If You Need to Know How to Get Out Your Creative Slump

Noon or Midnight. What time are you at your best? Above Promotions Company. Tampa, FL. Publicity Digital Marketing Promotions
Noon or Midnight. What time are you at your best? Above Promotions Company. Tampa, FL. Publicity Digital Marketing Promotions
Noon or Midnight. What time are you at your best? Above Promotions Company. Tampa, FL. Publicity Digital Marketing Promotions

Happy 2015! Can we still say that even though it’s almost the end of January?

If you’re anything like me, no matter how much you enjoy sharing your expertise with others, sitting down to write is a bit of a struggle. Things are racing through your mind. Clients are calling. Then there is the moment you do sit down and can’t think of anything new to write.

Even as an expert in writing and a cheerleader for content marketing, it can be difficult to keep up. This new year we’ve been off to a fantastic start and let’s say we’re off schedule with writing our blogs. Writing usually occurs in the morning, but pitching to the media, potential sponsors and event planners have slowly crept up into the mornings instead of being done in the afternoons. However, we plan to be right back to schedule starting next week. In fact, being out of schedule really helped us to realize there really is a “best time to think and write” and that keeping someone assigned to making sure this gets done is paramount.

Thanks to Neil Patel of KISSmetrics, Crazy Egg and one of our favorites, Hello Bar, we know why we just couldn’t get back into the writing groove until today.

Below is an infographic sharing his research on the topic of writing.

Quite frankly, the gym and the shower do seem to be the place many kinks get worked out of plans. Want to know where you will receive the best light bulb moments? Wondering how you can get out of your creative slump? Keep reading.

The Scientifically Proven Best Time to Think and Write Creatively
Neil Patel Infographic. Best Time to Think and Write. Above Promotions Company. Tampa, FL. Publicity, Digital Marketing, Promotions.
Courtesy of: Quick Sprout

So what did you think of this information? Do you write better in the morning or afternoon? Reply below. Your responses could be used for a future article.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.