Take A Lesson From Facebook Before You Build Your App

Facebook Privacy Settings for Messenger Is A Lesson to Other Developers and Publishers. Above Promotions Company. Digital Marketing and Publicity. Tampa, FL.
Facebook Privacy Settings for Messenger Is A Lesson to Other Developers and Publishers. Above Promotions Company. Digital Marketing and Publicity. Tampa, FL.

Over the past few days, many people have voiced their concern over the Facebook Messenger App’s Privacy Policy.

When it was first mentioned by TechCrunch that Facebook was officially separating the messenger capabilities from the rest of the mobile application, many thought it was a sneaky move since they opted to not do an official blog post or press release at first on the subject.

Since the article by TechCrunch, Facebook has posted updates for users to read. Yet, it wasn’t until the media got a hold of the privacy settings attached with the new Messenger app, that people felt “sneaky” wasn’t a strong enough word. Now you cannot help but to run into comments or articles online discussing either not to use the app or to remove it from your mobile device and just use the mobile web access to Facebook.

Here is a screenshot of a few of the settings. It is worth taking the time to read the rest of them. You can find them by visiting Google Play or iTunes.

Android Privacy Settings for Facebook Messenger. Above Promotions Company. Tampa FL
Android Privacy Settings for Facebook Messenger. Above Promotions Company. Tampa FL

But of course many are stating these are typical permissions many applications use. Whether or not users have already given up this permission or whether Facebook is going to see a strong following to the app is not really the purpose of this post.

Facebook has once again helped other app developers and publishers see what users are willing to accept as well as opinions on giving up so much access to a large data collector/marketer such as Facebook.

USA Today has already put out a list on alternative options for using Facebook Messenger.

So, what can we learn from all of this? Here are a few things businesses can keep in mind when deciding to build or update your mobile application.

  • The Federal Trade Commission (FTC) may not be swift, but they are active in keeping up with could be considered harmful or a lie to consumers. Make sure complete disclosure is made to the public about what happens to the information your app has access to and how you will access it. I.e. Facebook and the FTC have already engaged in this topic before the messenger app was made to stand alone.
  • How will you protect all of the data once you have it. Hackers are swift, so make sure you have the ability to protect the information before you rush to collect it.
  • See what type of fallout you to could receive for collecting or accessing more data. You may not be thinking of using some of the features they intend to, but at least you have a front row seat over what happens if you do.
  • Don’t just collect data for the sake of collecting data. Have a plan to utilize it fully for the benefit of the user. People mind a little less about what your app has access to if you provide convenience to their lives. For example, GPS. Everyone knows they are being tracked, but to know how to get somewhere quickly without using a physical map is a trade-off users are willing to engage in.

While Facebook Messenger’s app could succeed or it could very well fail, the big take away for other brands, app developers or publishers will be, “Is Facebook forging the way for us to do it or helping us to know not to do it?”

What do you think? Are you using some of these same features to track or collect data or your app? Will you try the messenger app?

Let me know your thoughts. They may be used in a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Facebook and Dropbox are Dating Now

Facebook and Dropbox are dating! Above Promotions Company. Tampa, FL 2012
Facebook and Dropbox are dating! Above Promotions Company. Tampa, FL 2012

The excitement of sharing the news on being nominated for the Tampa Bay Business Journal’s Best in the Bay Reader’s Choice Awards for both the Best Business Book category for Because You’re Small: Effective Marketing Strategies and the Favorite Local PR/Marketing Practitioner award somehow rearranged the blog posting schedule. (Please visit the link and vote for both under numbers 32 and 65.)  However, it is never too late to learn about new and exciting things within the social media world, or at least our take on them!

So the rumors were true! Facebook and Dropbox are officially dating! As Facebook strives to remain competitive and a viable solution for individuals and small business owners, the social media giant managed to release a new feature that has the possibility of giving Google a run for its money.

Dropbox users can now share files within the Facebook Group Pages. Exciting news??? Not yet sure if it can be said that people are going to rush to use the feature. This relationship may help Dropbox more than Facebook. If you have used Google+ hangouts before, then you can understand the news may not thrill you as much as those who are still leery or lightly using Google’s social media site.

This must have been a reluctant courtship given the news of accounts being hacked in Dropbox over the summer. But it looks as though Facebook still decided to make it official and the announcement can be found on Dropbox. It probably helped that one of the former directors at Facebook is now an executive at Dropbox. However, isn’t that what all relationship building is about, especially in the tech community?

If you are in a business or even a personal group and use Dropbox, please let us know what you think of the new feature. Would love to hear from you!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Business Banning Instagram!

Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012
Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012
Four Barrel Instagram Ban. Image Courtesy of TechCrunch. Above Promotions Company Tampa, FL 2012

At first glance of the Huffington Post headline, “Four Barrel, San Francisco Coffee Shop, Bans Instagram Photos, ‘Hipster Topics'”, many of you probably thought the same thing,”What business is crazy enough to ban a customer from uploading a picture to Instagram at their business?”

Apparently the Four Barrel coffee shop in San Francisco posted a sign at their door as seen above. Would you be bold enough to do so? After you read the article, you’ll see it was a publicity stunt. Well played Four Barrel. Well played. But really? Would you be as bold to tell people you didn’t want them to share images or spread your business on social media? What you will read next, may shock you, but many of you are doing that now.

No you don’t have a sign posted on your building, but you’re not taking advantage of the foot traffic in your establishment. Why not encourage people as they are at your restaurant or in your store to share a photo of something they like online? Here’s a tip. Keep it tight under your marketing hat. If your customers knew we were sharing this, it would be gimmicky to them.

Here’s the tip. Let’s say you have a restaurant. You have people who are relaxed and enjoying themselves and are probably even playing on their cell phones in between laughs. Having a waiter to say, “Doesn’t this appetizer look great? I bet you know someone who would love to be here eating this with you right now.” or “Doesn’t that just look great. That’s a Twitter picture for sure.” Or if you have a boutique. Have a customer unsure of which outfit to purchase? Tell them they should post it on Facebook and see if their friends can help them to decide. Then offer them a bottle of water and good conversation while they await their response. In the least, even if they do not respond right away or can’t make a decision, their friends will have learned about your shop.

Now both tips can really only work if you have quality items that are in demand. If your food looks like it was in a garbage can or the dress is of poor quality or ill-fitted, this will just backfire. So you won’t be able to do it with every customer. However, you get the drift. Find ways you and your employees can encourage the use of social media to customers while at your establishment.

Doing this can be tricky and if done wrong could be annoying or obnoxious. So seek an expert to help integrate these practices into your sales process and customer experience.

Do you do any of these suggestive sharing statements now? Or do you have a more obvious social media marketing tactic (i.e. discount for checking in, etc)? If so, share with us.

 

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.