Sesame Street and Elmo Live On?

Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL
Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL
Elmo and Kevin Clash. Photo Courtesy of Bryan Bedder and Getty Images. Above Promotions Company. Tampa, FL

To the surprise of many who support and adore the Elmo character, Kevin Clash, the long time voice of the famous puppet, and his off-screen life placed some uncertainty over its fate. As of today, a third man, has come forward indicating he too had an inappropriate relationship with Clash when he was a teen. This accuser has also indicated he has a book that will be released soon that will discuss this period of time spent with Clash.

All of this reminds me of when Paul Reubens, aka Pee-Wee Herman, was arrested and CBS dropped his children’s show, Pee-Wee’s Playhouse. Paul’s career never rebounded from his child pornography scandal. In fact, one could say Reubens’ transgressions made it possible for people to take Clash’s with little surprise. Guilty or not, Clash will more than likely not re-enter the children’s entertainment scene. This incident has casted too big of a cloud over him that will more than likely prevent his career from flourishing again. The public seems to forgive and forget drunk driving, abuse and adultery, but sexual acts against a minor is etched in stone.

Sesame Street who originally stood by Clash even after the quick settlement with the first accuser, has managed to distance themselves from the man who brought in a considerable amount of money to the brand. With the resignation of Clash, Sesame Street has continued to move forward with operations not discussing who will be the new long-term voice of Elmo in the show.

Sesame Street has become quite the popular show this year thanks to former Presidential candidate Governor Mitt Romney. His comment during the first debate to cut funding to PBS sent fans of the network in a flurry. In fact, Governor Romney probably refueled the passion for the beloved children’s show, in particularly Big Bird. Now the question arrives, how will Clash’s scandals affect the Sesame Street or Elmo brand?

Many believe Sesame Street, especially with its prompt movement to address and accept Kevin’s resignation, will remain unscaved. Let’s face it. The show has been around for decades and has maintained a wholesome image through the years. Sort of reminds you of what Walt Disney and his legacy did for his characters and theme parks. Although both have faced concerning chatter regarding employees, both are considered iconic across generations and will probably remain that way.

So if Sesame Street is left standing with hardly a blemish, what about Elmo?

Hasbro probably has just as much if not more to lose if Elmo doesn’t rise from the scandals. Hasbro is the sole toy maker for Sesame Street. The Tickle Me Elmo doll and other Elmo items alone has accounted for half of sales for the Sesame Street toys. On top of Elmo carrying such a large weight of sales, his interest has seen a decline over the past few years. However, this Christmas season Hasbro released the LOL Elmo toy. So will Elmo be hurt by the scandal?

According to Gerrick Johnson, a toy analyst, the LOL Elmo toy has been flying off the shelves since Black Friday. Looks like Elmo will live on!

One would never want to be entangled with any scandal, but Sesame Street seems to have shown the world what to do if you are attached to one.

  • Move quick to provide concise statements to the public.
  • Keep it moving.

It will be interesting to see how Sesame Street and PBS handles their renewed popularity.

What do you think? Will you still support Sesame Street? Elmo? Have you already forgotten about Kevin Clash?

Comment below. Your reply may be used for an upcoming article.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstore

Are YOU Using THE Most Annoying Phrase During a Media Interview?

The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.
The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.
The Most Annoying Phrase During Media Interviews. Photo Courtesy of John De Boer. Above Promotions Company Tampa, FL. 2012.

We probably should have conducted an official poll for this as this is really more or less a media consultant’s pet peeve. Although there was no survey with 1,000 participants attempting to discover what is the most annoying phrase used during interviews, some time was spent looking for facts or results from others to back up the claim being presented today. However for some reason, our searches all ended up with career interview don’ts. Essentially, one could stretch the concept of what NOT to say during a media interview into the career building area, but let’s just focus on selling yourself and brand to the general public today.

So picture this. You’re watching or listening to an interview by a celebrity. They are deemed the ambassador for a brand. The entire interview that is focused on this particular brand contains the words “You Know” in every other sentence.

Ahhhhhhh! It is pretty safe to say that media professionals around the world can feel their blood boil when this happens. Here’s why:

  • One should always be prepared to speak to the media on a topic it represents. Without being prepared, the person finds themself searching for filler words while they attempt to communicate effective words. The filler words add no value and take up precious airtime.
  • If the audience “knew” what the person was trying to say, 9 times out of 10, the interview would not be taking place. The public wouldn’t need to waste their time following the interview.
  • People need words to flow. Obtrusive breaks only prevents the listener from concentrating on the message or completely turns them off.
  • Live interviews are becoming more rare these days thanks to video and podcasts that can be played on-demand. Not being prepared for a live show is not only a bad look for the brand, but also a waste of valuable time before the public.

More than likely most producers for news programs or talk shows would reconsider inviting the guest again in the future. So it is important to ensure you or your representative is prepared to speak to the public.

Now that you know what we feel is to be the most annoying phrase during a media interview. It has to be asked. Are you using this phrase during your interviews? If so, kill it now. Practice until its gone or in the least sparsely used.

We want to hear from you. How do you feel about “You Know”? If it isn’t the most annoying phrase to you, please share one you think tops it.

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

Be sure to buy your copy of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” TODAY at www.abovepromotions.com.

Pay Dirt for Reality TV Shows

Ryan Seacrest.  Photo Courtesy of Fox/MSN.com.

Apparently unscripted television is where the real bucks are at.  

While checking various news feeds and an article by The Hollywood Reporter titled, “Ryan Seacrest: 5 Things I Learned From Dick Clark“, a related article was revealed, “Ryan Seacrest to continue as ‘American Idol’ host“.   Intrigued of course by the amount of advertising dollars being spent on reality television programs, one had to read it just to see how much he would make. 

Well the article didn’t disappoint.  MSN.com and The Hollywood Reporter has stated, Seacrest will earn $30 million for a two-year contract.  True Idol fans can find relief in his official stay on the show. 

What will this mean for advertisers? 

Social Media Commenting Growth for American Idol per Blue Fin for Ad Age.  Image courtesy of Ad Age.
Social Media Commenting Growth for American Idol per Blue Fin for Ad Age. Image courtesy of Ad Age.

It’s no wonder a lucrative deal for Seacrest can be made.  The potential for increasing 30 second commercial rates is clearly an option for Fox.  Especially since brands like Coca-Cola are reserving commercials for programs individuals are actively talking about, per MSN Money

And it would be a mistake not to mention the other big financial news in reality tv this week.  The Kardashians receiving $40 million for three more seasons, per one of our favorite trusted sources, TMZ

The reality family America loves to hate, has a following which obviously translates to more viewers and more advertising dollars for E!.

Somewhere in there, there is a lesson to be learned?  Or this was just another post to help get you thinking about how you can apply some  big marketing techniques to your business?  Or you can just forego your dreams of selling jewelry and sell your story on your journey to one day entering the marketplace with something tangible?  You decide.

Happy Wednesday!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.  From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations.  Visit www.abovepromotions.com today.