Top 10 Social Media Posts for 2012

There are more and more consultants targeting businesses to contract out their social media services. Over the past couple of weeks, I’ve noticed a large number of these “social media” marketing companies violating terms of use for Facebook and Twitter. Of course to those who do not know some of the basics, you could find yourself paying a “consultant” to have your account deactivated or suspended.

It’s important you work with someone knowledgeable in the field. But how can you know if the person you’re speaking to is up-to-date on the rules? To have some comfort with the company you are working with, you will need to know a few things yourself.

Over 2012, I’ve shared some important information to help business owners and non-profit leaders get a handle on social media as well as staying out of trouble. Feel free to visit what I believe are the top 10 posts on the topic as well as the Infographic below to keep in your arsenal.

 

Scheduling Social Media Infographic 2012. Above Promotions Company.
Scheduling Social Media Infographic 2012. Above Promotions Company.

Scheduling Social Media is Where to Start and Improve [Infographic]

Our #1 Social Media Tip

Social Media is NOT Free

Get In the Social Media and Mobile Game

What Type of Drink is Your Social Media?

Facebook Hid My Email Address!

Don’t Get Into Trouble Over… Facebook Giveaways

What Happens at 1,000 Facebook Likes or Twitter Followers? pt 1

Don’t Let Your Facebook Cover Photo Get You Into Trouble

To Pin or Not to Pin: The Pinterest Copyright Controversy

 

Be sure to bookmark these pages. Please note that Above Promotions is available for consultation to help ensure an effective campaign is launched and you do not violate any terms of use. Also, if you’re wondering if you are getting the appropriate return on investment for your social media efforts, please be sure to pick up your copy of Because You’re Small: Effective Marketing Strategies for Immediate Implementation today. Don’t execute another campaign without ensuring your dollars are being spent wisely!

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Above Promotions is a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the recent author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation.” To find out more information on the book, please visit http://www.abovepromotions.com or purchase online at Amazon, Booktango and other online bookstores.

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Don’t Let Your Facebook Cover Photo Get You Into Trouble

Above Promotions Company says Stop Don't Violate Facebook Cover Photos Guidelines
Above Promotions Company says Stop Don't Violate Facebook Cover Photos Guidelines
Above Promotions Company says Stop Don't Violate Facebook Cover Photos Guidelines

The pressure is on for many businesses who utilize the Facebook Fan Page for their business or community organization.  With the impeding deadline of March 30th for an automatic conversion, groups are working hard to design an attractive Cover Photo.  What will or will not capture the brand is the first thought of many making the final decisions.  While keeping the best brand image is of importance, ensuring your cover photo doesn’t get you into trouble should be first.

Trouble?  Yes, trouble.  Although you may be more wise than to put up racy photos implying oral sex (the debacle that occurred with the University of North Florida‘s student newspaper Spinnaker last year), you may not know what else could get you into trouble besides copyright infringement.  The social media world is so vast and it is definitely hard to keep up with every new item which could directly affect your business.  What would seem like a harmless way to promote your business for free, could cost you.

This became particularly clear when it came time to design several Above Promotions Company Facebook Cover Photos.

What we wanted to do was this…

Above Promotions Company Facebook Cover www.facebook.com/abovepromotionsco
Above Promotions Company Facebook Cover NOT at http://www.facebook.com/abovepromotionsco

What we ended up doing was this…

Above Promotions Company Facebook Cover at www.facebook.com/abovepromotionsco
Above Promotions Company Facebook Cover at http://www.facebook.com/abovepromotionsco

Yes, a small change of removing the web address, but it made the difference in knowing the Facebook Fan page would be in violation of their policy or not.

Policy?  What policy?  You may be thinking.  Under the Facebook Page Guidelines located at https://www.facebook.com/page_guidelines.php, within Section III, Page Features, paragraph B states the following:

B.    Cover
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i.    price or purchase information, such as “40% off” or “Download it on socialmusic.com”;
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;
iii.    references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; or
iv.    calls to action, such as “Get it now” or “Tell your friends.”

Reading these terms, which are subject to change at any time, helped us to realize adding the web address would be wrong, but it also became clear there are many businesses large and small in violation of the Facebook Pages Terms as well as the Facebook Advertising Guidelines.

Do we believe every business will be caught on the wrong side of these terms, no.  Would it be fun to be subjected to the penalty?

“We reserve the right to reject or remove Pages for any reason. These terms are subject to change at any time.”

No.

Thankfully many businesses haven’t transitioned to the new timely for their Facebook Page just yet.  If you have done so and you see your cover photo is in violation, please update it.  Also, be sure to visit the Advertising Guidelines as well, especially if you’re someone conducting promotional give-a-aways online.

If you believe this post may be helpful to a few people, please share it with them.  Being educated about the platforms you use is key to the success or failure for your business.

Have a trouble-free weekend!

Comment below or contact us for help with your brand in social media.  Photo courtesy of efffective.com.