How to Sell Like Cookie on Fox’s Empire Show

Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox's Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.
Taraji P. Henson as Cookie on Fox’s Empire TV Show. Above Promotions Company. Tampa, FL. Digital Marketing and Public Relations.

Millions of viewers tune into Fox’s new show Empire created by Lee Daniels and Danny Strong.

Each week, people are glued to the set. Some watch it for the relatable family drama or great soundtrack, other the business tenacity and some just for the all-star cast and guests that appear each week.

As an entrepreneur and marketer, it is easy to focus on how the Empire business and some of the challenges it faces can compare to real life. There is always an employee like, Becky, Gabourey Sidibe, who is outspoken, but knows her stuff; or like Anika, Grace Gealey, who will do anything to get ahead. And if you’re around long enough, you’ll find yourself running into a Cookie (Taraji P. Henson) or Lucious (Terrence Howard) if you are not them yourself.

With every broadcast of Empire, viewers are left talking about at least one big scene in the show. Well this week’s episode did not disappoint. Cookie stepping in for Lucious at the investor party was one of the most talked about scenes. The writing of her “impromptu” speech was spot on. Who wouldn’t want to invest in the company at that point? The speech she gave was composed extremely well. It had the five things in it we consider are vital to pitching your brand to potential clients or investors.

If you are wondering how to sell like Cookie, here are 5 things to keep in mind when pitching or selling like Cookie.

  1. Be authentic. When people buy your brand, they are buying you. You must remain true to the overall experience, work and outcome the stakeholders can expect to receive. If you are not a major corporation of 50 years, do not attempt to present your brand as such. Starting off with a false persona will always show during your pitch or during the evaluation of your brand.
  2. Tell a story the audience can relate to. Stories can cause the mind to be stimulated and makes it much easier for people to remember information being provided. Give them a good story that they can relate to and they will always remember it. Or at least during their evaluation phase.
  3. Skip the jargon. The new buzz words are great to mix in with the old ones, but if your presentation is based around how many of them you can use to sound professional, you will just end up sounding like a long, boring white paper or case study. If you are in front of your demographic, they more than likely already know you are an expert. It is your job to be sure they understand what you will do for them and not how good you can recite terminology.
  4. Show irresistible value. What makes your brand stand out from all the others? What skill set do you bring? What problem can you solve more efficiently than any competitor? Value is not just about a price point, it is about worth. What is it worth to your potential customers or investors to give you money?
  5. Close with suggestive next steps. By tying in the points above and letting them know how you can move forward in success with your brand, you can excite them about purchasing your brand or investing in it. Let them know what is needed to begin and suggest a timeline in getting started.

While every deal cannot be closed quickly, with a large sum or even at all, it helps to have a reference point before beginning your pitch or marketing efforts.

Be sure to practice these areas before a presentation. Organize your thoughts and deliver with confidence. One thing I always advise our clients during training sessions for the media or marketing is no one knows your brand better than you. This alone should give you the faith in your ability to nail what you are presenting.

What do you think? Are there any other areas we missed from Cookie’s speech? Even if you do not watch the show, Empire, what other things would you consider for pitching your brand?

Let us know your thoughts. They may be used in a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

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3 Tips to Keep Your Business Hot in the Winter

Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa
Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa
Keeping Your Business Profitable During the Winter Months. Image by Vann Marie. Above Promotions Company. Digital Marketing Public Relations Tampa FL

 

Surviving the winter months is a concern for many businesses. Consumer spending shifts to the holidays and the amount being spent greatly declines after the rush to spend on gifts goes away. So the average business owner plans for the rush and hopes to receive a portion of the billions of dollars spent during this time of year.

However, for businesses that sell items which are best enjoyed in the spring and summer months, the excessive spending and recovery period is not felt. The winter months isn’t about a large boost in sales, but a steady decline in revenue because consumers tend to focus less on the sunny days and be more concerned about the ice-cold ones.

We recently received a request for consulting for a business who specializes in summer/beach items. The company had read our blog post, “Our Number One Marketing Tip for the Holiday Season” but they still needed campaign ideas for their product. And while, I simply cannot list all ideas in this one article, there are three things you should keep in mind when planning for the winter months (and not just Thanksgiving and Christmas holidays).

  1. Work with what you got. Here in Florida there is a plethora of stores on the beach which sell beach wear items. If you sell clothing items which are more apt for the spring and summer months, consider working with a fashion stylist to help you keep the desire for your items going in the winter months. Fashion stylists, similar to Tamy Lugo of vStylist, have a way of showing customers how to transition their pieces for the cooler months. So the tank top with the sun on it is now being focused as a cami under a sweater or a jacket. There are ways to sell most summer clothing items in the winter. You just need to team up with a professional to show you how.
  2. Get in where you can fit in. Create or purchase temporary products. I believe there is one national store which does this idea the best, Tropical Smoothie Cafe. This store is literally a hot spot for smoothies in the north and the south. They do not stop selling the icy treats once the winter months roll around. Nope. They focus on inserting white chocolate into some drinks and cranberries into others. And for their customers who refuse to drink the smoothies while the temperatures are below cool, they create seasonal sandwiches, soups and salads which have the same seasonal spirit of the weather.
  3. Embrace the winter months. Imagine having a paintball business located outdoors in states where snow is a part of the norm. Many people would only think to visit this business in the warmer months. However, this type of business can encourage those who like this outdoor activity to participate in various themed days. There are people who can relate to the Star Wars movie where Luke Skywalker was in the snow fighting the Imperials. Why not create time periods where people can embrace pop culture memories while playing outdoors? Why reduce your hours or close your fields because people are not able to relate to the cold and outdoors? You can even purchase snow themed courses. Give these outdoor sportsmen something to embrace instead of closing.

This article could go on and on listing examples from our team members for companies who may scuba dive or outdoor bars, but with these three examples, your mind is probably turning now on how to embrace these winter months.

So what did you think of these examples? Do you have good examples of other businesses that are keeping their sales hot in the winter? Reply below. Your responses could be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
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Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

3 Ways to Ensure You Don’t Lose Customers When a Valuable Employee Leaves

How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL
How Do You Keep Your Customers From Leaving When Employees Quit. Image by Dan Foy. Above Promotions Company Digital Marketing Public Relations Agency Tampa FL

 

When things happen in 3’s these days, I think, “this could be a good topic to speak on.” Not only because the topic probably needs to be addressed or shared, but because let’s face it, people like reading about lists and love articles with numbers in the title. So this post is the result of recent observations, experience in helping brands over the years and the desire to ensure this article gets read.

Recently three different companies I patronize had a shift in key customer facing employees. These companies did the right things. They hired quality people, gave those people a chance to make an impact in their jobs and reaped the benefits of their great employees. And just like any great employee, they eventually need to spread their wings once they have reached a plateau or desire more responsibilities (money).

Out of these three companies, only one of them managed to survive with little to no impact after one of their key customer facing employees left. One of the companies is a media company who hosted popular online social media discussions. Another is a hotel in an unpopular area of town and the final a busy smoothie business. By the end of the story, you may be surprised as to which company has not missed a beat since their employee left.

But before I share which one business is still doing “ok” without their recently departed employee, we need to discuss a key thing many employers seem to miss. Employees not only impact the brand, but they are the brand. What your employees do or fail to do is a direct reflection of your company. So when an employee leaves, it is a big deal if you do not take the following three things into consideration as a process of hiring new employees.

1.) Hire only for the type that fits your brand. We love two-week notices, but let’s face it, sometimes it takes much longer to find a quality replacement. So what do you do if the end of the two weeks is near and the resumes and interviews are not living up to your hopes? You keep looking. Never get desperate and settle for just anyone as a replacement.

Here is the other key thing, if you have this principle from the beginning, if you have to rely on other employees to help share some of the work while you continue your search, your brand should not miss a beat. Where relying on other existing employees can go wrong (besides them being stretched thin) is if you did not hire the other employees for your brand’s characteristics.

2.) Ensure all employees match the culture of the brand. It is funny how people joke that Disney brainwashes their employees. On 99.99% of your visits to a Disney park, store, hotel or restaurant, you will find that each employee matches Disney’s magical image. This uniformity in delivering a great experience to customers comes from training, training and training. Once you have hired the right type, you will find the training will positively affect your new employees and their performance on the job will match the culture of the brand.

3.) Talk up the old employee and the new one at the same time. This tip is very helpful for businesses with long-term or repeat customers. Whenever an existing client asks where a former employee is at, answering “they left to go to another company” is not a satisfactory response. This leaves the customer wondering, “why?”, “wonder what is going on here?” In their mind, they loved the valuable employee and could end up thinking your business just will not be the same without them. Instead take the approach of saying, “Oh we miss Jane too, but we are so happy to have John in her place. He is so knowledgeable and efficient. He already feels a part of our happy family.” Note the difference in the responses. The latter builds excitement for the new employee and sheds little light on the former one.

Hopefully, you will never have to lose your star employee to another company, but if you take these marketing approaches with hiring and introducing new hires, your star will not be missed, at least by your customers. This is really what you are trying to accomplish. If you do not handle this difficult part of business properly, you will end up seeing customers exit with the former employees.

Don’t get me wrong. Turnover of some customers can be good in some instances. However, you really want to minimize losing good ones.

Oh and to answer inquiring minds as to which company successfully survived losing a star employee, it was the smoothie business. They hire employees who match their brand. I was there as she said her goodbyes and left her management duties behind. Immediately after wishing her the best, I ordered a smoothie and several others since that day. Her team members confirmed all of the people who loved to chat with her on their visits still chat with the other employees on theirs.

So, what do you think? Are these things you currently consider when hiring employees?

Comment below. Your feedback may be used for a future article.

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Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.