How Technology Changed Our Marketing Efforts

Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.
Technology has changed marketing. Above Promotions Company. Digital Marketing and Public Relations. Tampa FL.

The evolution of technology has definitely been an endless one. Over the years we have seen advancements in every industry imaginable due to the newest ideas, gadgets, apps, and the list goes on. The marketing industry has definitely benefited from the numerous technological advancements. With the new strides that social media applications have been taking, the marketing industry has been able take off in a new direction. Now more than ever we see successful brands and marketing professionals directing their attention and efforts towards popular social media websites as a way to directly reach the masses and control the messaging. Facebook, Twitter, and Instagram are only a few; the list is constantly growing with new platforms vying at a chance to get a piece of the advertising pie. Taking a closer look at popular media trends, we see how much of an impact they’ve made on brand recognition.

Here are three trends you cannot ignore if you want your brand to be successful thanks to technology.

  1. Vine and Instagram seemed to have knocked down the most doors when it comes to successful advertising attempts. The both of these methods have a very short, straight to the point method about them which makes it easier for viewers to get stuck into viewing hundreds of Vine videos and Instragram posts for hours at a time. Why wouldn’t marketers jump on this opportunity? While numerous brands have established themselves on Instagram already, only a few brands such as Trident, Samsung, Oreos, and Dunkin Donuts have been successful with creatively marketing themselves through the six-second Vine videos. Dunkin Donuts did a great job with their re-enactment of a NFL play, gaining lots of attention from viewers.
  2. dos equis above promotions company pr digital marketing tampa fl Memes have also had a creative impact on marketing strategies. Memes have sparked wildfires across social media outlets and have ultimately become a source of entertainment. Great memes are very quick to the point, humorous, and easily sharable. These each serve as a major plus in the mind of a marketer. A great example of a meme that took the internet by storm is Dos Equis with “the most interesting man in the world”. After the launching of their commercials and website many users took to re-creating the image of Jonathan Goldsmith with their own messages. This indeed helped the brand gain widespread recognition because regardless of the message, the man pictured was undoubtedly associated with Dos Equis.
  3. Live videos have been around for a while now thanks to YouTube, but users are now looking to YouTube for reasons other than entertainment. YouTube has now become a way for small business owners to market their products through live demonstrations. In return, users are conducting their own reviews of the products giving the brand more recognition and new consumers. Small business owners within the hair industry have greatly benefited from these simple to produce YouTube videos as many women continue to search for that perfect hair product.

These three trends have changed marketing strategies greatly. Businesses are constantly being challenged to attempt to keep up with the fast paced social media world that technology has brought about. Instagram/Vine videos, live videos, and memes are only a few of the major successes. Within the blink of an eye, more and more advancements are arising. As a business owner or brand manager, it is imperative that you remain up to date with the newest technological advancements to stay ahead of the game with all marketing efforts to keep your brand in peoples’ mouths. It is indeed a constant race we are running to stay on top of the game.

Have you started incorporating these tools into your campaigns? How effective have they been?

Let us know your thoughts. They may be used in a future article.

*******************

Selam Belay is a senior studying mass communications at the University of South Florida. Born and raised in Orlando, Florida, she quickly realized her passion for the fast paced entertainment and media world. As a current intern for the Above Promotions Company, she is eagerly perfecting her skills and preparing herself for a long future in public relations. Selam is set to graduate Spring 2015.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients that promote brands in the food, fashion and family entertainment industries. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

 

Advertisements

3 Reasons Why Twitter Acquiring CardSpring is Great for Your Brand

Twitter Acquires CardSpring. Above Promotions Company, Tampa FL. Digital Marketing and Public Relations.
Twitter Acquires CardSpring. Above Promotions Company, Tampa FL. Digital Marketing and Public Relations.

 

It is no secret social media platforms have proven to be the best places for data acquisition and marketing. Free use of their platforms was never really free. In exchange for members’ attention and data, these sites have managed to be the largest providers of media buys in the industry.

As businesses continue to push the digital marketing envelope and the biggest platforms and new smaller ones further their development on how to monetize their sites and applications, we will start to see how more benefits start to form for brands. Facebook’s new buy button was a good step in this direction. However, Twitter acquiring CardSpring, well that simply takes the best of online and offline marketing to another level.

CardSpring is a way for publishers to create promotions for brands stemming from the use of a person’s credit or debit card. By providing a real-time customer experience, CardSpring and Twitter has just elevated the social media purchasing game.

Last week Twitter wrote:

In fact, we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users.

You can only imagine what will come next. From the possibility of geo-location promotions appearing to listening to what friends are purchasing, this could be the biggest move to date for Twitter.

So as a food, fashion or family entertainment brand, you may be wondering, “How could this acquisition affect me?” Glad you asked.

Here are three reasons why this could be great for your brand:

  1. With Twitter advertising, you could essentially create a retargeting marketing funnel. Followers see your ad, they purchase online. You can restart your advertising to them of “similar items” based on their last purchases.
  2. Another one-stop shop for promotional updates. CardSpring works with web publishers to provide advertising solutions. By joining CardSpring you can select which ones you want to use to promote your business.
  3. Forget branded loyalty cards that are focused on carrying a plastic card. Female consumers could easily forget those at home when they switch purses. Men could easily remove them from their wallets to make room for other items. If your brand is not one your demographic uses on a daily or a minimum of a weekly basis, you are more than likely not going to receive the same results with a separate discount/loyalty card as you would with the ability to be linked to a person’s credit card.

While there are so many different areas Twitter and CardSpring can go into now, all businesses, especially those in food, fashion and family entertainment, should be keeping an eye out on what comes of this purchase.

Social media with purchasing power is the quintessential place to be in with digital marketing.

Are you using CardSpring or any other similar APIs now for your brand? If so, please share below. Your comments may be used for a future article.

*******************
Above Promotions is a digital marketing and public relations agency with B2C clients with lifestyle products who are looking to stay in the forefront of the minds of 18-65 year old males and/or females by utilizing technology and creative campaigns. We build and protect brands by creating and executing digital resources to sell products or build positive public sentiment. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.
********************
Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.

Why Twitter is Good for Brand Personalities, Even Kermit The Frog

Kermit the Frog of the Muppets is now on Twitter. Above Promotions Company. Tampa, FL.
Kermit the Frog of the Muppets is now on Twitter. Above Promotions Company. Tampa, FL.
Kermit the Frog of the Muppets is now on Twitter. Above Promotions Company. Tampa, FL.

While watching Kermit The Frog appear on the TODAY Show last week promoting the new Muppets movie, it was announced to the viewers that Kermit The Frog is now on Twitter.

Of course it seems logical to put a brand on Twitter. Just about every business should have some sort of presence on this micro-blog social media site. In fact, I would venture to say brand personality profiles have it much easier than a brand profile itself as long as they know how to navigate offensive waters. But when it comes to the Muppets and their characters, does it make sense to have a separate account for Kermit? The answer is yes.

What will the green guy post about? Can we expect him to chat from a personality standpoint or exclusively marketing one?

So of course, I immediately went to Twitter and posted the following:

AP Tweets Kermit the Frog Muppets on Twitter Above Promotions Company
Above Promotions Tweets Kermit the Frog of the Muppets on Twitter. Tampa, FL.

No reply was made, but the odds in that were slim to none anyways. I would not expect a social media manager to reveal what they have up their sleeve publicly. Nonetheless, it will be very interesting to see what approach is taken with the green guy.

Setting up his account as a brand personality profile gives the frog much more room to be creative in nature and ignore the complainers and trolls. Imagine being able to get as crafty or off-the-wall with your posts. Then having the opportunity to select what you will respond to in conversation. Using a more social voice will allow Kermit or any brand personality, the ability to not focus on responding to any customer service issues or sounding like an advertisement. Another team can monitor for complaints and address them separately from the Kermit The Frog account. He can be the charming character which has won over so many across the world.

Kermit’s account may be low now, but the type of posts the social media team completes will determine how it grows. As long as their team focuses on the true demographic of the Twitter account this should work in Disney’s favor. Although the Muppets attract children, they are not actually old enough to tweet or even have a Twitter account. In fact, Kermit’s tweets should be geared more towards the working or stay-at-home parent or the long-time fan, than general tweets speaking solely about the movie and toys one can purchase.

So what should he talk about? As with any celebrity or branded personality social media account as long as the profile is set-up to:

  • speak to their fans as though they were in the same room or in some cases as friends,
  • promote their interests which are similar to their fans,
  • maintain a stature of knowledge, importance and connections within their industry,

they will find great success with this account.

With these three points to focus on. Success of a celebrity or personality brand can be created in a social media environment for just about any business.

What about you? Does your company have a branded personality? Do you have your Kermit The Frog? Maybe not in the form of a cartoon character, but the face of your company instead. Have you created a social media page just for them and separate from your company’s? If so, you will find the three points listed above can easily apply to non-fictional characters. In fact, thanks to social media, it’s even easier for you to expand the reach of the face of your brand.

So does your company have a branded personality? Would love to learn more about yours. Leave your comments below. They may be used for future posts.

*******************

Above Promotions is a full service publicity, digital marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace. From a local to international market, Above Promotions Company can provide the exposure that goes above your expectations. Visit http://www.abovepromotions.com today.

********************

Ebony T. Grimsley is the Creative Director and Owner of Above Promotions Company. She is also the author of “Because You’re Small: Effective Marketing Strategies for Immediate Implementation” which is sold on Amazon, Barnes & Noble and other stores and a contributor to various media outlets.